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Author: Zilke Grogan

Q&A: Irina Herf, General Manager of DCMN South Africa

We recently added another international office to our stable: DCMN South Africa. The new hub has been going strong: they’ve got their first client on board and already had to move to a new office to accommodate the growing team. To mark the Cape Town hub’s first TV campaign for online travel booking platform Travelstart, we spoke to DCMN South Africa’s General Manager, Irina Herf, about what else is on the cards for 2018. Firstly, tell us why you decided to join DCMN. What made the job attractive to you? DCMN is an awesome company. I have known one...

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How DCMN became one of Europe’s fastest growing companies

The Financial Times’s annual list of Europe’s fastest growing companies is out – and DCMN made the top 50. Boom! For the second year in a row, we made the cut for the FT1000, an annual index from UK newspaper the Financial Times that ranks the fastest growing and most innovative companies across Europe. This year’s FT1000 ranks the companies that achieved the highest percentage growth in revenues between 2013 and 2016. DCMN came in at number 45 on the list, with 2265% revenue growth for the four-year period. We are the fifth fastest-growing advertising company Europe-wide and the...

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Our top 6 moments from Advertising Week Europe

What’s going on in adland? As far as marketing conferences go, few have such a strong focus on content and the real issues facing the industry as Advertising Week. At the European edition of the conference, held in London, we had the chance to hold a talk of our own – and also bring some of our Berlin team over to spend time with our UK hub team. Here are some of our favourite moments from the trip. Esther Verburg, Offline Marketing: GDPR was a huge topic, and not just during the dedicated sessions. The general impression was that...

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Introducing DC Analytics: Making TV attribution free to everyone

This week, we announced the release of our TV attribution technology, DC Analytics, now available for free online. Until now, DC Analytics has been an internal tool used by the DCMN team to measure the performance of our client’s TV campaigns. This release makes the tool completely open to the public and also opens up our expertise in making TV campaigns ROI-driven and trackable. What’s behind the decision to make DC Analytics completely free to use? Ultimately, we want this technology to be the Google Analytics of the linear TV world. Through the anonymised data that we gain from...

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Done your taxes yet? Smartsteuer is here to help!

Did you know that 90% of all tax regulations in the world come from Germany? No wonder the German government earns more than €500 million each year just because people don’t declare their taxes. That’s insane! But that’s also why we are super happy to welcome smartsteuer as a new client. The talented guys from smartsteuer help people to do their tax declaration easily, quickly and all online. The goal for our first smartsteuer campaign, which started in Germany this week and will run over the next few months, is to debunk the myth that creating your tax declaration...

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