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Author: Zilke Grogan

Meet adtech’s most innovative companies at SCALE17

SCALE17 will feature some of the most innovative marketing minds on stage – including a hand-picked selection of fast-growing companies in adtech, analytics and more. Don’t miss the latest addition to our program, the Tech Lounge, where you can hear from the companies that are making waves in TV-digital convergence, CRM automation, AI-driven design and many more exciting topics. And get your tickets soon – SCALE17 is now less than one week away! Hyperlocal cross-device advertising – Roq.ad Roq.ad is an industry leader in cross-device tech. Hear from Carsten Frien, Co-Founder & CEO, about how multi-touch attribution and cross-device...

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WeTransfer’s Rob Alderson on creativity in a data-driven age

What’s the place of inspiration and creativity in today’s data-driven marketing world? That’s the question that WeTransfer’s VP of Content, Rob Alderson, will ask in his closing keynote at SCALE17. Below, he gives us a behind-the-scenes look at his creative work at one of Europe’s top digital businesses. Don’t miss this talk at SCALE17 on October 26. First up, can you tell us a bit about what your day-to-day job involves? I run the Content and Programming part of our Marketing team, which oversees anything that goes out into the world on our own channels. So the role is...

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Unlocking innovation with design thinking: Matter’s Corey Ford

After an early career as a television journalist, Corey Ford switched his focus to media entrepreneurship. These days, at Matter, the US-based venture capital firm he co-founded, Corey and his team are focused on seeking out and mentoring the media innovators who are transforming the industry for the better. Ahead of his keynote at SCALE17, we sat down with Corey to discuss design thinking – a core component of the accelerator program at Matter – and why failure is a crucial part of the process. Tell us a little bit about your work at Matter. How does your program work?...

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Using the app store as a branding tool: Clue’s Adeline Lee

Clue’s Director of Product Adeline Lee joins SCALE17 next month to share insights into her team’s app store optimisation approach. Below, she gives a first run-through of how Clue has used the app store as an acquisition channel – and the role that data-driven experimentation plays in the process. Tell us a little bit about what you do at Clue. I lead a full-stack product development team focusing on monetization and retention, as well as leading Clue’s app store optimisation strategy. What’s different about your app store optimisation (ASO) strategy at Clue? How have you used this as part...

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Check out these two extra TVCs we made for Real.de

You might have seen our unbelievable TV spots for the online shop of hypermarkt chain Real, which have been airing on German TV the last few weeks. Well meanwhile, we’ve released two more. Introducing, the Matador. And Erste Hilfe (or First Aid for the English speakers). These are just the latest additions to our super successful campaign for the online store Real.de. And it turns out this campaign is kind of a big deal. Not only were our spots named Creation of the Week in the print edition of WuV magazine here in Germany, they’re now in the running for...

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