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Author: Ankita Mitra

Team India: Putting the DCMN spirit into practice

The age-old mantra for a successful company is all about working hard and having a lot of fun alongside. Because a content and motivated employee makes for a happy workplace – and what better way to maintain motivation than by hosting a team building retreat. Our DCMN India hub recently organised a team retreat which brought together the Gurgaon and Bangalore offices in one place. Joining us for the day were DCMN’s Berlin-based COO Séverine Thomazo and Country Head India Bindu Balakrishnan. Following on from a series of workshops the day before and a night out with the team, the...

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DCMN India rolls out CARS24’s new and optimised TVC

When India’s premier second-hand automotive marketplace CARS24 recently decided to make the jump to TV advertising, our DCMN India team helped them launched their first ever campaign. And when they decided to launch their second TVC this festive season, here too we stepped in to lend a step-by-step optimized and performance-driven approach across major channels. We were super excited to get the chance to develop the media strategy for this new optimised campaign and to re-apply our performance marketing approach to make sure that our client CARS24 was spending their budget where it counts. Following the successful first flight...

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