Will streaming change TV advertising for the better?

Streaming TV shows and movies has never been more popular among viewers, and the trend seems to be growing at a rapid pace. Netflix, Amazon, Hulu, YouTube, Zattoo – the list goes on and on. With OTT (over-the-top) streaming companies continuously expanding and scrambling to win the most active users, how can performance-driven TV advertisers partake in this new TV landscape? Let’s start at the beginning: How big is the cord-cutting phenomenon really? Let’s look at the stats on cord-cutting According to S&P, the UK is leading the cord-cutting trend, with 13% of internet households opting to cancel their...

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