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Author: Tess Tettelin

What exactly does DCMN do, anyway?

Are you thinking about applying for a job with DCMN? Or are you a fast-growing digital company that’s considering working with us? Or maybe you’ve just come across our stellar Facebook page and now you’re wondering – who are these crazy people?! We get a lot of questions about what DCMN does, in large part because our business model and our approach is so unique within the marketing world. The short answer is that we are an international and fast-growing company that specialises in growth marketing for digital businesses – but there’s a lot more to it than that. So...

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2016: DCMN’s year in review

International expansion, a massive wave of new hires, bigger and bolder campaigns – 2016 was an incredible year for us at DCMN. We’ve come a long way in just 12 short months and we couldn’t be more proud of what we’ve achieved this year! This was the year we went international. We spread our wings and launched hubs in France and several in India. We incorporated in the UK, following on from our launch in the US last year. And we also expanded within Germany, adding Hamburg to our existing Munich hub and our Berlin HQ. Perhaps most exciting, we...

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Finding “The Shoop Moment”

Just last Thursday, our new campaign for Shoop kicked off on German TV. Don’t know Shoop? They’re a platform that gives users cash back from online shopping. So how do you take a digital service, one that might seem pretty utilitarian at first glance, and turn it into a story that really pulls people in? Tapping into the emotional side of digital products “It’s a challenge a lot of our clients have as digital brands,” says Vishal Shah, our Senior Art Director here at DCMN. “How do you take a product that’s pure digital – intangible by nature –...

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Web Summit 2016: Key Takeaways for Marketers

The future of marketing was a hot topic at Web Summit last week. From the continued demand for video and user-generated content, to techniques for monetising media in the digital age, the conference tackled the many challenges faced by an industry in constant flux. Here are just a few takeaways for marketers from Europe’s biggest tech conference. Adblocking is a “wake-up call” for agencies In his sweeping conversation with Business Insider journalist Jim Edwards, Publicis Groupe CEO Maurice Levy touched on subjects ranging from how the big agencies are adapting to the digital world to the current challenges facing...

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SCALE16: 6 lessons for marketing startups & digital brands

After months of prep and plenty of excitement building in recent weeks, SCALE16 has come and gone. It’s hard to believe that this was only our second conference – the vibe in the room, the energy of the attendees and the quality of the program are all worthy of a much older event. We want to say a big thank you to all our wonderful attendees, our amazing sponsors and supporters, and especially to our speakers. You were all so insightful and inspiring on stage – thank you for sharing your learnings with us! Before we say goodbye to...

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