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Author: Tess Tettelin

5 must-see talks at SCALE16

From the nuts-and-bolts of marketing for startups, to a deeper look at what it takes to build an established brand – there’s something for marketers of all stripes at SCALE16! With the conference now just a few days away, we’ve done the hard work for you. This is our quick guide to the top talks that are not to be missed this coming Thursday. 1. Foodora gets hyperlocal Talk title: Hitting the streets with hyperlocal offline campaigns Speaker: Marina Hofmann, Global Head of Offline Marketing at Foodora In the fast-paced food delivery sector, Foodora has managed to carve out its...

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What SCALE16 will teach you about marketing for startups

When most startup founders are getting their business off the ground, they usually turn to one type of marketing before all others: online. There are a number of reasons for this, chiefly that online marketing is cheaper than its offline counterparts. And if you’re a digital native, you’re more likely to stick with what you know, right? But here’s the catch: increasingly, startups and other digital companies are finding that online marketing has its limits. After a certain point, they stop seeing a worthwhile return on their investment. Online channels can only get you so far; at some point,...

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SCALE16: Everything You Need to Know

Psst: SCALE16 is less than one month away! What is SCALE16, you ask? Now in its second year, it’s the top international conference on digital brand growth, powered by DCMN. Our first year was a smash hit – the conference was packed and speakers from names like AOL, Innogames and Babbel were on stage. This year it’s going to be even bigger. We’ve set our sights high and expanded the scope for SCALE16, which means a bigger audience, more speakers, and more of an international focus. Whether you want details about the program or you’re ready to buy tickets,...

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Watch out India, we’re coming for you!

DCMN has officially launched operations in India and things are moving fast! We sat down with Bindu, Country Head India, for a quick chat about why India is the perfect place for DCMN’s first Asian hub. We’ve hired a great team, set up our first office in Bangalore and we’re now looking at a second office in Gurgaon. Bindu Balakrishnan, a business development expert with more than 10 years’ experience both in India and abroad, heads up our India operations. We sat down with Bindu for a quick chat about why India is the perfect place for DCMN’s first...

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Meet Anil, our new Director of mobile products!

We have some exciting news: DCMN has acquired 1SDK,an attribution and analytics platform for mobile apps! This means some big changes are afoot – including for our team, which is growing bigger and bigger every week. Meet 1SDK’s founder Anil Kutty, our latest new hire.He joins our company as Director of Mobile Products and we couldn’t be happier to welcome him into the DCMN family! We are so excited to have you at DCMN! You’ve been a frequent visitor to our hometown, Berlin. What do you like about the city? I’m originally from New Delhi with south Indian roots,...

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