Just last Thursday, our new campaign for Shoop kicked off on German TV. Don’t know Shoop? They’re a platform that gives users cash back from online shopping. So how do you take a digital service, one that might seem pretty utilitarian at first glance, and turn it into a story that really pulls people in?
The future of marketing was a hot topic at Web Summit last week. From the continued demand for video and user-generated content, to techniques for monetising media in the digital age, the conference tackled the many challenges faced by an industry in constant flux. Here are just a few takeaways for marketers from Europe’s biggest tech conference.
After months of prep and plenty of excitement building in recent weeks, SCALE16 has come and gone. It’s hard to believe that this was only our second conference – the vibe in the room, the energy of the attendees and the quality of the program are all worthy of a much older event.
From the nuts-and-bolts of marketing for startups, to a deeper look at what it takes to build an established brand – there’s something for marketers of all stripes at SCALE16! With the conference now just a few days away, we’ve done the hard work for you. This is our quick guide to the top talks that are not to be missed this coming Thursday.
When most startup founders are getting their business off the ground, they usually turn to one type of marketing before all others: online. There are a number of reasons for this, chiefly that online marketing is cheaper than its offline counterparts. And if you’re a digital native, you’re more likely to stick with what you know, right?
Psst: SCALE16 is less than one month away! What is SCALE16, you ask? Now in its second year, it’s the top international conference on digital brand growth, powered by DCMN.
DCMN has officially launched operations in India and things are moving fast! We sat down with Bindu, Country Head India, for a quick chat about why India is the perfect place for DCMN’s first Asian hub.
We have some exciting news: DCMN has acquired 1SDK,an attribution and analytics platform for mobile apps!
So, did you recognize the guy in the crown and armor?
What is the future for TV advertising in a digital world? What is Google’s strategy when it comes to dealing with traditional media agencies? How are trends like programmatic changing the marketing game? These were some of the topics on the agenda when we invited Joel Berger, a media guru from Google, to our offices for a talk last week.