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Stories

Inside the Consumer’s Mind: Black Friday and Cyber Monday

Our research into Black Friday and Cyber Monday trends unveils preferences for electronics and fashion,…

Understanding Gamers: Media Consumption and Interests

We aim to shed light on the media consumption patterns, interests, and advertising receptiveness of…

Back to School: Shopping Trends in Germany

How much will Germans spend on Back to School shopping? Which items and channels will…

Guides

Marketing Expansion Template: A Worksheet for Going Global

Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

Scale with TV: A Guide to Performance-driven TV Marketing

Performance TV marketing is a tried and tested way to send your reach to the…

Markets

How to do a Competitor Analysis

If you want to know how your business stacks up against the competition, you need…

How to Grow Your Brand in Germany: All You Need to Know

Is it time to grow your brand in Germany? Here’s your guide to taking your…

How to Build an International Marketing Strategy

Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…

Talks

Our Brandformance Masterclass at OMR22

Our latest webinar took a look into how FREE NOW has used data despite the…

Our Offline Tracking Masterclass at OMR22

Learn exactly how you can use marketing measurement products to refine your offline tracking and…