The Marketing Hub
Powered by DCMN
Marketing Channels
Stories
Inside the Consumer’s Mind: Black Friday and Cyber Monday
Our research into Black Friday and Cyber Monday trends unveils preferences for electronics and fashion,…
Understanding Gamers: Media Consumption and Interests
We aim to shed light on the media consumption patterns, interests, and advertising receptiveness of…
Back to School: Shopping Trends in Germany
How much will Germans spend on Back to School shopping? Which items and channels will…
Guides
Marketing Expansion Template: A Worksheet for Going Global
Our latest worksheet guides you through every step of building an internationalisation marketing strategy.
Scale with TV: A Guide to Performance-driven TV Marketing
Performance TV marketing is a tried and tested way to send your reach to the…
Survive and Thrive: The Ultimate Guide to Marketing in Crisis
When times are tough, brands shouldn’t go silent.
Explore more topics
Markets
How to do a Competitor Analysis
If you want to know how your business stacks up against the competition, you need…
How to Grow Your Brand in Germany: All You Need to Know
Is it time to grow your brand in Germany? Here’s your guide to taking your…
How to Build an International Marketing Strategy
Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…
