Dutch Digital Kings & Queens to Rule the World: 5 Startups from the Netherlands to Watch

Every year on April 27, the Dutch throw presumably one of the largest – and certainly the most orange – birthday parties on the planet. On King’s Day, or koningsdag, the Netherlands celebrate their king’s birthday with a rather exuberant street festival. This year, Willem-Alexander turns 52. Happy royal birthday, your majesty!

The Dutch love their royal family but they also appreciate that they are approachable humans – and they can make fun of them in King’s Day marketing campaigns (while always keeping it nice), find some funny examples here.

King’s Day is a public holiday in the Netherlands and street sales are VAT free on that day. And speaking of attractive taxes for businesses (time for a super elegant transition): Another royally important sector the Netherlands are known for is the Dutch startup ecosystem which is sparkling and thriving. We took the occasion of Willy’s birthday to ask our Amsterdam team, the latest addition to the DCMN family, about their predictions of the future queens & kings of Dutch B2C companies. Here is their selection of Dutch startups to keep a close eye on. And of course we kick things off with… bicycles.

Swapfiets

Swapfiets

There’s nothing more Dutch than the beloved omafiets – so called “grandma bikes”, basic bikes that are strong enough for the urban territory. Being an owner of a bike means freedom and the fantastic feeling of wind in your hair – but also high investment and frequent maintenance. Swapfiets offers the best of both worlds: For a very affordable monthly fee you get a bike to use with a flexible maintenance service, so that you will never be without your beloved two wheeler for more than one day. And wait for it, there is a cherry on top: The blue front tyre tells potential thieves that your bike is traceable and unsalable so it will not end up on the King’s Day flea market.

Picnic

Picnic

Picnic offers a truly digital grocery shopping experience, so, as they phrase it, you can have “an entire supermarket in your pocket”. Free delivery, shopping coming to your house in after-work hours and a useful extra bonus: With the Picnic app you can track your groceries around town precisely and this way accurately see the time of your shopping delivery to the minute! Are you already shopping King’s Day favourites: beer and snacks?

Withlocals

Withlocals

Great to see there is a service that helps you get to know international people and avoid tourist traps at the same time. With Withlocals you can show visitors your city and earn a little extra cash or book locals to see a city from their perspective. We did not see any special King’s Day tours but we’re sure they will show up right in time for orange fest.

Bidroom

Bidroom

This company was born after countless conversations with hoteliers about their frustration with paying high commission and having no control over their revenue and communication with their guests. Bidroom’s business is based a no-commission membership model in the mix with a unique technology scanning all hotel offers and applying special discounts. The result? Unbeatable bargains. With a fully booked city on King’s Day, Amsterdam might still be quite pricey but saving up to 25% can buy you a lot of beers, snacks and orange t-shirts.

OneFit

OneFit

You might need to burn all those King’s Day beers and other guilty pleasures – and now you can do it easily with this fitness on demand app. With OneFit you don’t need to commit to one gym, yoga studio or swimming pool. For the price of a gym subscription you can have it all, do different sports at different locations all over the city and pause your contract whenever you want.

If you feel like we have missed a company here that needed to be mentioned, let us know! If you want support finding the best ways to grow your brand – on King’s Day and all other days of the year – then let’s talk! hello@dcmn.com


    Liked that?

    Here are some more articles that may interest you.

    Media Consumption in Focus: Which Channels Dominated the Corona Year?

    Perhaps unsurprisingly, the last year has seen global media consumption go through the roof.

    How to Foster Wellbeing at Work: An Interview with our CPO Nikoletta Tamas

    Wellbeing at work is more important than ever. With traditional separations of work and life…

    Learning is a Responsibility: How DCMN Does Employee Development

    DCMN is, simply put, really big on learning. Pre-corona we had experts come to our…

    Connected TV in Focus: An Adjust and DCMN Collaboration

    Connected TV is taking the advertising world by storm and we’ve put together a tell-all…

    Amazon Arrives in the Netherlands: The Marketer’s Guide

    Amazon finally arrived in the Netherlands last year. Here's what marketers need to know about…

    All Your Podcast Advertising Questions - Answered

    Would like explore podcast ad campaigns but not sure how? Here’s the ultimate podcast advertising…

    6 Hottest Munich Startups of 2021

    Berlin, who? Find out which Munich startups are making the waves in 2021.

    A-Z of Cinema Advertising in France

    Would like explore cinema advertising in France? Our French market expert shares some cool insights,…

    Poutine and Possibilities: What You Need to Know About Entering the Canadian Market

    When expanding your brand to North America, you might be tempted to look past Canada.…

    How Blinkist Used Podcast Marketing for Audible Growth

    Are podcasts the key to your growth? Our latest SCALEup webinar saw us discuss podcast…

    Ahead of the Pack: 5 Lessons From Peloton’s Phenomenal Growth Story

    Find out how Peloton's marketing strategy fuelled their incredible growth - and how they plan…

    Music to (Our) Ears: How Deezer Strikes the Right Note with Listeners

    Our final SCALEup webinar of the year took a jump into the world of music…
    Write a comment

    Know more to grow more