From the nuts-and-bolts of marketing for startups, to a deeper look at what it takes to build an established brand – there’s something for marketers of all stripes at SCALE16! With the conference now just a few days away, we’ve done the hard work for you. This is our quick guide to the top talks that are not to be missed this coming Thursday.
1. Foodora gets hyperlocal
Talk title: Hitting the streets with hyperlocal offline campaigns
Speaker: Marina Hofmann, Global Head of Offline Marketing at Foodora
In the fast-paced food delivery sector, Foodora has managed to carve out its own niche. Marina will be at SCALE16 to share insights into why a hyperlocal strategy has worked best for the business. In particular, she’ll explore targeted local strategies for measuring and scaling offline media.
2. Babbel talks all things brand
Talk title: Turning a startup into a global brand
Speaker: Sylvain Lierre, Global Head of Brand at Babbel
Sylvain Lierre will take us behind the scenes to explore how the Berlin-bred startup is building up its brand to become the global leader in online language learning. His talk will look at how brand became a priority for the company, explain why he sees brand and performance as intrinsically linked, and provide insight into what it takes to build a successful brand.
3. EyeEm looks at IRL experiences
Talk title: Beyond the Screen: The Power of Print & People in the Digital Age
Speaker: Paul Aguirre-Livingston, Associate Creative Director at EyeEm
Another Berlin startup success story, EyeEm will send their Associate Creative Director Paul Aguirre-Livingston to explain how the company has used tangible experiences such as its print magazine and events to build their network of 18 million photographers worldwide.
4. Offline marketing for startups 101
Panel title: Starting Up with Traditional Media
Speakers: Finn Hänsel, Managing Director at Movinga & Guste Sadaunykaite, Head of Brand & MarComms at TransferGo
How does a startup know when it’s the right time to invest in offline marketing? How do you know where to allocate your budget when cash is tight? Speakers from two startups – fintech company TransferGo and online removalists Movinga – will explore how they have developed growth strategies for TV, OOH and more.
5. Ancestry bridges the offline/online gap
Talk title: Customer Lifecycle: The Key to User Acquisition
Speakers: Kiara Kempski, Director Offline Marketing & Lauren Austin, Senior Product Marketer at Ancestry
In this joint talk, online genealogy platform Ancestry’s Offline Marketing Director Kiara Kempski and Senior Product Marketer Lauren Austin will hit the stage together. The pair will share their experiences with using online channels to maximize demand capture and make the most out of your offline channels, with a focus on blending TV and digital strategies.
SCALE16 is coming up at Glashaus in the Arena Berlin complex this Thursday, November 3. See the full program at www.scale16.co
