5 Must-See Talks at SCALE16

From the nuts-and-bolts of marketing for startups, to a deeper look at what it takes to build an established brand – there’s something for marketers of all stripes at SCALE16! With the conference now just a few days away, we’ve done the hard work for you. This is our quick guide to the top talks that are not to be missed this coming Thursday.

1. Foodora gets hyperlocal

Talk title: Hitting the streets with hyperlocal offline campaigns
Speaker: Marina Hofmann, Global Head of Offline Marketing at Foodora

In the fast-paced food delivery sector, Foodora has managed to carve out its own niche. Marina will be at SCALE16 to share insights into why a hyperlocal strategy has worked best for the business. In particular, she’ll explore targeted local strategies for measuring and scaling offline media.

2. Babbel talks all things brand

Talk title: Turning a startup into a global brand
Speaker: Sylvain Lierre, Global Head of Brand at Babbel

Sylvain Lierre will take us behind the scenes to explore how the Berlin-bred startup is building up its brand to become the global leader in online language learning. His talk will look at how brand became a priority for the company, explain why he sees brand and performance as intrinsically linked, and provide insight into what it takes to build a successful brand.

3. EyeEm looks at IRL experiences

Talk title: Beyond the Screen: The Power of Print & People in the Digital Age
Speaker: Paul Aguirre-Livingston, Associate Creative Director at EyeEm

Another Berlin startup success story, EyeEm will send their Associate Creative Director Paul Aguirre-Livingston to explain how the company has used tangible experiences such as its print magazine and events to build their network of 18 million photographers worldwide.

4. Offline marketing for startups 101

Panel title: Starting Up with Traditional Media
Speakers: Finn Hänsel, Managing Director at Movinga & Guste Sadaunykaite, Head of Brand & MarComms at TransferGo

How does a startup know when it’s the right time to invest in offline marketing? How do you know where to allocate your budget when cash is tight? Speakers from two startups – fintech company TransferGo and online removalists Movinga – will explore how they have developed growth strategies for TV, OOH and more.

5. Ancestry bridges the offline/online gap

Talk title: Customer Lifecycle: The Key to User Acquisition
Speakers: Kiara Kempski, Director Offline Marketing & Lauren Austin, Senior Product Marketer at Ancestry

In this joint talk, online genealogy platform Ancestry’s Offline Marketing Director Kiara Kempski and Senior Product Marketer Lauren Austin will hit the stage together. The pair will share their experiences with using online channels to maximize demand capture and make the most out of your offline channels, with a focus on blending TV and digital strategies.

SCALE16 is coming up at Glashaus in the Arena Berlin complex this Thursday, November 3. See the full program at www.scale16.co

    Liked that?

    Here are some more articles that may interest you.

    Inside the Consumer’s Mind: Black Friday and Cyber Monday

    Our research into Black Friday and Cyber Monday trends unveils preferences for electronics and fashion,…

    Understanding Gamers: Media Consumption and Interests

    We aim to shed light on the media consumption patterns, interests, and advertising receptiveness of…

    Back to School: Shopping Trends in Germany

    How much will Germans spend on Back to School shopping? Which items and channels will…

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    How to do a Competitor Analysis

    If you want to know how your business stacks up against the competition, you need…

    How to Grow Your Brand in Germany: All You Need to Know

    Is it time to grow your brand in Germany? Here’s your guide to taking your…

    How to Build an International Marketing Strategy

    Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…

    Our Brandformance Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    AI Creatives – Everyone’s Talking About It, DCMN Did It!

    DCMN combined AI-generated creatives and traditional photography in one of the world's first AI-generated campaigns…

    The Best-Known Digital Brands In Germany In 2022

    DCMN's Brand Tracker ranked the top digital brands in Germany in 2022, according to consumers'…

    DCMN Bolsters U.S. Team with Appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment