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Author: Zilke Grogan

Boost your marketing skills with DCMN Masterclasses

In the startup world, you wear many hats. As a founder or CEO, you might end up serving as head of marketing or CMO by default. In fact, no matter what your position, you could easily find yourself building a marketing strategy for the business without having had your first experience in this field. So, where do you even begin? Today, we’re excited to announce the launch of our new series of free, interactive workshops called DCMN Masterclasses. Aimed at startups and digital businesses at various stages of growth, the workshops are suitable for anyone looking to improve (or...

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2018 World Cup: TV Still Trumps Online for Football Fans

How and where will you watch the Football World Cup when the tournament kicks off next week? Will you invite everyone you know over to sit around the TV and cheer on your national team? Will you watch it on the big screen at your local pub or bar? Or are you one of the rare people who prefer to watch the tournament alone via a live stream on a laptop? We recently conducted an international survey in five countries (Germany, France, the UK, US and South Africa) to compare media consumption and brand association around the football world’s...

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Q&A: Irina Herf, General Manager of DCMN South Africa

We recently added another international office to our stable: DCMN South Africa. The new hub has been going strong: they’ve got their first client on board and already had to move to a new office to accommodate the growing team. To mark the Cape Town hub’s first TV campaign for online travel booking platform Travelstart, we spoke to DCMN South Africa’s General Manager, Irina Herf, about what else is on the cards for 2018. Firstly, tell us why you decided to join DCMN. What made the job attractive to you? DCMN is an awesome company. I have known one...

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How DCMN became one of Europe’s fastest growing companies

The Financial Times’s annual list of Europe’s fastest growing companies is out – and DCMN made the top 50. Boom! For the second year in a row, we made the cut for the FT1000, an annual index from UK newspaper the Financial Times that ranks the fastest growing and most innovative companies across Europe. This year’s FT1000 ranks the companies that achieved the highest percentage growth in revenues between 2013 and 2016. DCMN came in at number 45 on the list, with 2265% revenue growth for the four-year period. We are the fifth fastest-growing advertising company Europe-wide and the...

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Our top 6 moments from Advertising Week Europe

What’s going on in adland? As far as marketing conferences go, few have such a strong focus on content and the real issues facing the industry as Advertising Week. At the European edition of the conference, held in London, we had the chance to hold a talk of our own – and also bring some of our Berlin team over to spend time with our UK hub team. Here are some of our favourite moments from the trip. Esther Verburg, Offline Marketing: GDPR was a huge topic, and not just during the dedicated sessions. The general impression was that...

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