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Author: Zilke Grogan

Using the app store as a branding tool: Clue’s Adeline Lee

Clue’s Director of Product Adeline Lee joins SCALE17 next month to share insights into her team’s app store optimisation approach. Below, she gives a first run-through of how Clue has used the app store as an acquisition channel – and the role that data-driven experimentation plays in the process. Tell us a little bit about what you do at Clue. I lead a full-stack product development team focusing on monetization and retention, as well as leading Clue’s app store optimisation strategy. What’s different about your app store optimisation (ASO) strategy at Clue? How have you used this as part...

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Check out these two extra TVCs we made for

You might have seen our unbelievable TV spots for the online shop of hypermarkt chain Real, which have been airing on German TV the last few weeks. Well meanwhile, we’ve released two more. Introducing, the Matador. And Erste Hilfe (or First Aid for the English speakers). These are just the latest additions to our super successful campaign for the online store And it turns out this campaign is kind of a big deal. Not only were our spots named Creation of the Week in the print edition of WuV magazine here in Germany, they’re now in the running for...

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Growth hacking is a bad idea: BOOK A TIGER co-founder Claude Ritter

Forget what you know about marketing for startups – growth hacking is actually a bad idea, according to BOOK A TIGER and Delivery Hero co-founder Claude Ritter. At our upcoming SCALE17 conference, Claude will hit the stage to explain why growth hacking shouldn’t be the responsibility of any one person or marketing department. Instead, it should be built into your company’s DNA from day one. And he should know: Claude co-founded the Berlin-based online booking platform for cleaners BOOK A TIGER as well as food delivery service Delivery Hero, which earlier this year had a successful IPO. Find out more...

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DCMN surprises with TV spots for relaunch

Ever seen a wrestler that steals your refrigerator? No? But surely you’ve tried to resuscitate a bear skin rug, right? Well if not, you definitely have to check out our latest, brilliant creation and production for the online store of the German hypermarket giant real,-. We are very proud of the four unique TV spots that we created for the relaunch of The focus of this performance-driven TV campaign is to keep the online store top of mind for the audience and generate new customers. By showing some very bizarre scenes, the spots highlight that nothing is more...

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SCALE17: Calling all growth marketing innovators!

It’s back and bigger than ever. SCALE17 – the conference for growth marketing innovators – returns to Berlin this October. Today, we’re excited to give you a first look at our program and announce our first batch of speakers. For the past three years, DCMN has run SCALE, our annual conference for growth marketers. Our mission is to offer a marketing conference for digital brands, by digital brands. That means that the vast majority of our audience is marketing decision-makers from digital businesses – and the bulk of our speakers are from that side of the industry, too. Our...

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