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Author: Zilke Grogan

Web Summit 2016: Key Takeaways for Marketers

The future of marketing was a hot topic at Web Summit last week. From the continued demand for video and user-generated content, to techniques for monetising media in the digital age, the conference tackled the many challenges faced by an industry in constant flux. Here are just a few takeaways for marketers from Europe’s biggest tech conference. Adblocking is a “wake-up call” for agencies In his sweeping conversation with Business Insider journalist Jim Edwards, Publicis Groupe CEO Maurice Levy touched on subjects ranging from how the big agencies are adapting to the digital world to the current challenges facing...

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SCALE16: Key lessons for marketing startups & digital brands

After months of prep and plenty of excitement building in recent weeks, SCALE16 has come and gone. It’s hard to believe that this was only our second conference – the vibe in the room, the energy of the attendees and the quality of the program are all worthy of a much older event. We want to say a big thank you to all our wonderful attendees, our amazing sponsors and supporters, and especially to our speakers. You were all so insightful and inspiring on stage – thank you for sharing your learnings with us! Before we say goodbye to...

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5 must-see talks at SCALE16

From the nuts-and-bolts of marketing for startups, to a deeper look at what it takes to build an established brand – there’s something for marketers of all stripes at SCALE16! With the conference now just a few days away, we’ve done the hard work for you. This is our quick guide to the top talks that are not to be missed this coming Thursday. 1. Foodora gets hyperlocal Talk title: Hitting the streets with hyperlocal offline campaigns Speaker: Marina Hofmann, Global Head of Offline Marketing at Foodora In the fast-paced food delivery sector, Foodora has managed to carve out its...

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What SCALE16 will teach you about marketing for startups

When most startup founders are getting their business off the ground, they usually turn to one type of marketing before all others: online. There are a number of reasons for this, chiefly that online marketing is cheaper than its offline counterparts. And if you’re a digital native, you’re more likely to stick with what you know, right? But here’s the catch: increasingly, startups and other digital companies are finding that online marketing has its limits. After a certain point, they stop seeing a worthwhile return on their investment. Online channels can only get you so far; at some point,...

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SCALE16: Everything You Need to Know

Psst: SCALE16 is less than one month away! What is SCALE16, you ask? Now in its second year, it’s the top international conference on digital brand growth, powered by DCMN. Our first year was a smash hit – the conference was packed and speakers from names like AOL, Innogames and Babbel were on stage. This year it’s going to be even bigger. We’ve set our sights high and expanded the scope for SCALE16, which means a bigger audience, more speakers, and more of an international focus. Whether you want details about the program or you’re ready to buy tickets,...

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