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Author: Zilke Grogan

Bringing King Bastian to life for Clash of Kings

So, did you recognize the guy in the crown and armor? When Clash of Kings came to us with the idea to do a testimonial campaign in Germany, it just had to be Bastian Schweinsteiger — the king of the pitch for the German national team and definitely a household name. Our creative director, Shahak Shapira, knew we would have to do something special to make this spot different than your standard testimonial: “You always know Schweinsteiger as a football player, without a beard or the armor of a king. We wanted to give him a totally new scenery...

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SCALE PM: Google’s vision for the future of TV

What is the future for TV advertising in a digital world? What is Google’s strategy when it comes to dealing with traditional media agencies? How are trends like programmatic changing the marketing game? These were some of the topics on the agenda when we invited Joel Berger, a media guru from Google, to our offices for a talk last week. Joel, Industry Leader for Entertainment and Media for Google in Germany, gave a talk on the evolution of TV as part of SCALE PM. This event was a teaser for SCALE16, DCMN’s annual growth conference. Joel presented Google’s vision...

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