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Author: Devesh Gupta

Localised Marketing and Content: Online Music Streaming Insights from Deezer’s Ralph Pighin

These days, almost every human need can be met with the touch of a finger. Be it shopping, buying tickets to a concert, booking a parking spot, or seeing a doctor, consumers around the world can all book it all on their  phones. Listening to music has been this way for over a decade now, and over the years several brands have jumped into the world of online music streaming, giving consumers the freedom to listen to their favorite music directly on the phones. The category is growing at a rapid speed and generating a lot of revenue along...

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Emerging Trends: European Programmatic TV Insights From RTL AdConnect’s Stephane Coruble

Every age in advertising brings a unique innovation and we believe one of this decade’s most important innovations has to be programmatic. While initially, it started with digital channels, the programmatic needle is moving quickly to offline channels, with a focus on television. Many brands across different markets are embracing programmatic TV to optimise costs and run more efficient media plans. This increasing shift towards programmatic TV is beginning to claim a large piece of traditional television advertising spend. There are several reasons why marketers are now opting for programmatic TV, which include automated buying, data-driven targeting, cross screen...

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SCALE18: All the details you need before the conference

The fourth edition of SCALE, the conference for growth marketing innovators, kicks off Thursday, October 25 in Berlin at Radialsystem V, located in Friedrichshain (Holzmarktstraße 33). Powered by DCMN, the conference will host over 30 speakers from around the world, representing digital brands, media houses, startups and technology companies who will share their insights across two stages. SCALE18 speakers include Ali Hanan, Co-Founder & CEO of Creative Equals; Antonia Bonello, Associate Creative Director of BuzzFeed UK; Brian Norris, VP Ad Sales of NBCUniversal; Felix Pace, Director of Marketing DACH of Netflix; and Ralph Pighin, Vice President CEE of Deezer,...

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The Next Frontier of Advertising: Programmatic TV Insights from NBCUniversal’s Brian Norris

A massive paradigm shift is taking place in television advertising with traditional TV advertising slowing down and programmatic rapidly entering the scene. Research shows five percent of all TV ad spend in the US will be programmatic by 2019 and a third of global TV ad revenue will be acquired by programmatic by 2021. This trend clearly points to exciting times ahead for broadcasters, media planners, marketers and tech firms. The latter have been moving aggressively in this space to grab their share in emerging business. At SCALE18, the conference for growth marketing innovators, powered by DCMN, attendees will...

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BuzzFeed, Deezer and OMR Join SCALE18 Lineup

The program for the fourth edition of SCALE18, the annual conference for growth marketing innovators, is officially live. We’ve now added speakers from Deezer, BuzzFeed, RTL AdConnect and more to the lineup. Coming up on October 25 at Radialsystem V in Berlin, SCALE18 will see speakers from OMR Podstars, Paytm Mall, Stryking, idealo, IDAGIO, UPDAY, CLANEO and – along with many others already announced – share insights and learnings on two stages. The day-long conference in the hall will begin from 9.30am with an opening keynote address from Ali Hanan, CEO and founder of Creative Equals, who will share...

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