Media consumption on steroids: Opportunities for advertisers during COVID-19 disruption
The media business worldwide is currently being challenged and changed by a novel invisible force...
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Category: Strategy
Disney+ launches in Europe, but traditional advertising ain’t going anywhere
You could call it the most conveniently timed launch of the year. With a whole host of shuttered...
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How to run a kickass remote workshop
The impact of COVID-19 on business operations was sudden, unexpected and let’s be honest – just...
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Remote working: the ultimate how-to guide for companies and employees
COVID-19 has irrevocably changed the game. As the situation develops by the hour, together we face...
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The time is now: how digital brands can be sustainable without greenwashing
“Sustainability has long been viewed as somebody else’s problem,” explained Clarize of DCMN in...
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Sustainability Sells: The Top Five Eco-Friendly Companies to Watch in 2020
The world is Greta and the future is green, with eco-friendly companies increasingly the norm –...
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The better GDPR? CCPA and the state of Digital Privacy in the US
Digital privacy and ad tracking have finally entered the mainstream conversation in the United...
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Radio Advertising: yay or nay for your brand?
Ignore the doomsayers. Despite Spotify, Amazon Music and the like, radio advertising ain’t dead...
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Innovation over tradition: 5 Munich startups to watch
For reasons unclear, the Bavarian capital tends to be somewhat neglected through the...
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Super Bowl LIV Ads: Celebs alone don’t make for great messaging
It’s the golden tier for commercials, but getting a Super Bowl ad is a huge investment too....
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Do this today to foster female leadership in your startup
As a city, Berlin prides itself on being open-minded and liberal in its outlook. Its startup...
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How to advertise on TV with a limited budget
Can you afford to advertise on TV? “We can’t afford to be on TV.” “OK, the packages seem...
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