Bots, bots and more bots: Is AI-generated content 2021’s biggest marketing trend?
The machines are coming. A few weeks ago, we posted a poll on our LinkedIn asking people what big...
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Category: Strategy
Get a bit or give a lot: DCMN launch new TVC to help fight world hunger
In this digital age, it’s easier than ever to make a difference. Giving through ShareTheMeal, the...
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Ahead of the pack: 5 lessons from Peloton’s phenomenal growth story
With a global member base of 4.4 million members and 1.67 million bikes and treadmills sold,...
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#ItsNotOk: Truecaller’s new campaign fights harassment of women
If there’s one thing brands realised over the last year, it was that brand purpose matters....
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New year, new skills: top edtech startups to watch
As we begin 2021, many students across the world are studying from home – regardless of their age...
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Predicting the unpredictable: marketing trends to watch in 2021
Remember your predictions for 2020? Us neither. Anyone who tried to make a prediction for 2020...
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Music to (our) ears: How Deezer struck the right notes during 2020
“When words fail, music begins.” Our final SCALEup webinar of the year took a jump into the world...
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DCMN 2020 Lowdown: Our Five Top Startup Verticals
If you’re in the startup world, you know what a crisis looks like. And that’s why we’re not...
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DCMN 2020 Lowdown: Our Five Biggest Learnings from 2020
A year of crisis: 2020 feels like one hundred news cycles rolled into one. There was no escaping...
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Super Bowl advertising guide: how to score a touchdown
There ain’t nothing like the Super Bowl – and the good thing is you don’t even have to like...
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Amazing Amazon: The ATL channel you never knew you needed
There aren’t enough superlatives for Amazon – and marketers can’t avoid it. Many advertisers don’t...
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2020: The Year TV Rose Again
World TV Day falls this Saturday, November 21 – and we felt like it was high time to celebrate the...
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