Radio Advertising: yay or nay for your brand?
Ignore the doomsayers. Despite Spotify, Amazon Music and the like, radio advertising ain’t dead...
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Category: Strategy
Innovation over tradition: 5 Munich startups to watch
For reasons unclear, the Bavarian capital tends to be somewhat neglected through the...
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Super Bowl LIV Ads: Celebs alone don’t make for great messaging
It’s the golden tier for commercials, but getting a Super Bowl ad is a huge investment too....
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Do this today to foster female leadership in your startup
As a city, Berlin prides itself on being open-minded and liberal in its outlook. Its startup...
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How to advertise on TV with a limited budget
Can you afford to advertise on TV? “We can’t afford to be on TV.” “OK, the packages seem...
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The London Effect: Top Tips for Marketing in the UK
You could be forgiven for thinking it’s all doom and gloom for the UK these days. With the...
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How to create TV ads that deliver REAL business results
By Cristina de Vierna, DCMN South Africa 47% of the success of a TV advertising campaign can be...
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DCMN supports global climate strike with media campaign
Under the #FridaysForFuture (FFF) banner, students around the globe have been protesting for...
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Startup Stories: Clark’s Alex Meredith on building an early-stage startup in the US Market
With seventy-one billion dollars in annual advertising spend, the US is not an easy market to...
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Getting ready for Black Friday: Debunking the myths of TV advertising
With Shireen Warner, Offline Marketing Manager at DCMN South Africa Are you, like many other...
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A colourful trip to a joyful vacation: GetYourGuide & DCMN launch performance TV ads
The creative marketing experts from DCMN present their latest TV ad entirely created and produced...
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Flexible working hours for all!
Our latest research identifies what employees across the globe want and how employers can adapt to...
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