Do this today to foster female leadership in your startup
As a city, Berlin prides itself on being open-minded and liberal in its outlook. Its startup...
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Category: Strategy
How to advertise on TV with a limited budget
Can you afford to advertise on TV? “We can’t afford to be on TV.” “OK, the packages seem...
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The London Effect: Top Tips for Marketing in the UK
You could be forgiven for thinking it’s all doom and gloom for the UK these days. With the...
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How to create TV ads that deliver REAL business results
By Cristina de Vierna, DCMN South Africa 47% of the success of a TV advertising campaign can be...
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DCMN supports global climate strike with media campaign
Under the #FridaysForFuture (FFF) banner, students around the globe have been protesting for...
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Startup Stories: Clark’s Alex Meredith on building an early-stage startup in the US Market
With seventy-one billion dollars in annual advertising spend, the US is not an easy market to...
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Getting ready for Black Friday: Debunking the myths of TV advertising
With Shireen Warner, Offline Marketing Manager at DCMN South Africa Are you, like many other...
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A colourful trip to a joyful vacation: GetYourGuide & DCMN launch performance TV ads
The creative marketing experts from DCMN present their latest TV ad entirely created and produced...
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Flexible working hours for all!
Our latest research identifies what employees across the globe want and how employers can adapt to...
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Track to grow: a step-by-step guide to brand tracking
Research shows that 59% of shoppers prefer to buy new products from brands familiar to them and...
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Pride & less Prejudice: How the Advertising Industry is embracing Diversity
We’re striding into the middle of a vibrant and colourful month of Pride in London, where...
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Do digital brands need a new metric for planning TV?
When digital brands hit a plateau with their online marketing campaigns, they usually turn to TV...
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