The London Effect: Top Tips for Marketing in the UK
You could be forgiven for thinking it’s all doom and gloom for the UK these days. With the...
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Category: Strategy
How to create TV ads that deliver REAL business results
By Cristina de Vierna, DCMN South Africa 47% of the success of a TV advertising campaign can be...
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DCMN supports global climate strike with media campaign
Under the #FridaysForFuture (FFF) banner, students around the globe have been protesting for...
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Startup Stories: Clark’s Alex Meredith on building an early-stage startup in the US Market
With seventy-one billion dollars in annual advertising spend, the US is not an easy market to...
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Getting ready for Black Friday: Debunking the myths of TV advertising
With Shireen Warner, Offline Marketing Manager at DCMN South Africa Are you, like many other...
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A colourful trip to a joyful vacation: GetYourGuide & DCMN launch performance TV ads
The creative marketing experts from DCMN present their latest TV ad entirely created and produced...
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Flexible working hours for all!
Our latest research identifies what employees across the globe want and how employers can adapt to...
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Track to grow: a step-by-step guide to brand tracking
Research shows that 59% of shoppers prefer to buy new products from brands familiar to them and...
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Pride & less Prejudice: How the Advertising Industry is embracing Diversity
We’re striding into the middle of a vibrant and colourful month of Pride in London, where...
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Do digital brands need a new metric for planning TV?
When digital brands hit a plateau with their online marketing campaigns, they usually turn to TV...
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Baby, You’re a Firework: 5 US Startups to Watch in 2019
Every year on July 4, Americans honor Independence Day, commemorating the Declaration of...
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DCMN Creation: ClearScore and DCMN produce first TVC for South African market
When it comes to money matters, we always tend to take things very seriously. Not to even mention...
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