Marketing in the upside down: time to go offline in the COVID-19 summer
In the marketing world, 2020 has been a year of upside downs. For marketers around the globe, the...
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Category: Strategy
DCMN Client Story: How Wooga scaled during COVID-19
As we spoke about in our recent edition of SCALEup, online gaming is one of the verticals to have...
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Be a transformer! How to adapt and win the media game in a COVID-19 summer
Welcome to summer 2020! You’ve never seen one quite like it before. Almost all plans cancelled,...
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Offline marketing in France: the ultimate guide
Considering entering the French market? Then here’s a guide to everything offline marketing you...
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From Berlin to Belgrade: How games marketers have reacted to COVID-19
Few industries have profited as much from COVID-19 as online gaming. A sector that had already...
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A grand pivot: How Yoco adapted to a COVID-19 world
There are few lockdowns in the world as severe – and as hard-hitting economically – as the one...
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The digital health revolution is here: 6 startups to watch in 2020
Healthcare systems have been under pressure all around the world – and not just because of corona....
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Mobile gaming and the COVID-19 effect: the massive multi(p)layer opportunity
Alongside video conferencing, food delivery boxes, streaming services and toilet paper, there’s...
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Bienvenue to the unicorn factory: 5 French startups to watch
France is famous for many things, but its local tech scene hasn’t always been one of them in the...
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Making airwaves measurable: How to tell if radio is performing
Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV,...
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#CloseBuy: Support Local Businesses during COVID-19
Like looking through an eerie kaleidoscope, the effects of COVID-19 are unimaginably manifold. On...
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Mental health matters: how to deal with anxiety during COVID-19
There’s not just one curve. Alongside the widespread societal, economic and health impacts of the...
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