Merry Clickmas! How holiday advertising looks in 2020
Back in the day, it was the few weeks leading up to Christmas Day that saw the bulk of holiday...
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Category: Strategy
Food safety first: How foodtech brands in India adapted to COVID-19
Wherever you are in the world, food safety has taken on extra importance thanks to the COVID-19...
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The future of transport is now: mobility startups to watch
Transport makes the world go round. It’s essential for personal mobility and access to services...
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The End of the Cookie Era: How Advertisers Are (And Should Be) Getting Ready
Our world is changing. After decades of relying on third-party cookies to handle the technical...
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More than a logo: The ultimate guide to rebranding
The name, logo and visual representation of a company are inextricably linked to the very core and...
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Urban Sports Club and the great COVID-19 digital pivot
After high levels of growth in the past few years, a team of over 500 and a presence in nine...
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Time for an upGrad: DCMN enters the edtech space
New sector, new client, new TV campaign: We’re excited to announce our partnership in India with...
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An industry reawakens: Remarkable travel ads during COVID-19
After a Q2 that will go down as the worst in travel history, it’s understandable that many travel...
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At the heart of the storm: How Omio dealt with COVID-19
Many industries felt the brunt of COVID-19. But few felt it quite as drastically as the travel and...
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Beyond pure performance: A fireside chat with Wooga and DCMN
In the mobile games industry, the focus has long been on performance-driven user acquisition. But...
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Tracking the untrackable: How we solved the ATL offline tracking puzzle
The digital world was once scared of offline, while hyper focus on performance led a lot of...
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Marketing in the upside down: time to go offline in the COVID-19 summer
In the marketing world, 2020 has been a year of upside downs. For marketers around the globe, the...
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