Tops and flops: the biggest startup successes and failures
We’re always excited to see new unicorns here at DCMN. After all, growing the market leaders of...
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Category: Strategy
How Wooga achieved 160% ROI with TV marketing
THE CHALLENGE: Mobile games developer Wooga wanted to scale with TV into new markets, particularly...
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Eat, teach, zoom, repeat: the top startups helping parents in corona
The corona crisis has been intense for everybody – but for parents, it’s definitely taken on an...
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Vaccines & video-dating: how brands are helping in 2021 during COVID-19
Back in March 2020, brands across the world were forced into making big changes. For some, it was...
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Carry on filming: live shoots in times of corona
The world of creation and production is one that thrives on in-person interactions. And that’s why...
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International Women’s Day 2021: how is the marketing world fighting gender bias?
As far as the world has come in recent years, women are still fighting gender bias in the...
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Ambition and acquisitions: an interview with upGrad CEO Arjun Mohan
If you thought learning stopped at school — then think again. People the world over are now...
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Bots, bots and more bots: Is AI-generated content 2021’s biggest marketing trend?
The machines are coming. A few weeks ago, we posted a poll on our LinkedIn asking people what big...
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Get a bit or give a lot: DCMN launch new TVC to help fight world hunger
In this digital age, it’s easier than ever to make a difference. Giving through ShareTheMeal, the...
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Ahead of the pack: 5 lessons from Peloton’s phenomenal growth story
With a global member base of 4.4 million members and 1.67 million bikes and treadmills sold,...
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#ItsNotOk: Truecaller’s new campaign fights harassment of women
If there’s one thing brands realised over the last year, it was that brand purpose matters....
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New year, new skills: top edtech startups to watch
As we begin 2021, many students across the world are studying from home – regardless of their age...
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