Predicting the unpredictable: marketing trends to watch in 2021
Remember your predictions for 2020? Us neither. Anyone who tried to make a prediction for 2020...
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Category: Strategy
Music to (our) ears: How Deezer struck the right notes during 2020
“When words fail, music begins.” Our final SCALEup webinar of the year took a jump into the world...
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DCMN 2020 Lowdown: Our Five Top Startup Verticals
If you’re in the startup world, you know what a crisis looks like. And that’s why we’re not...
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DCMN 2020 Lowdown: Our Five Biggest Learnings from 2020
A year of crisis: 2020 feels like one hundred news cycles rolled into one. There was no escaping...
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Super Bowl advertising guide: how to score a touchdown
There ain’t nothing like the Super Bowl – and the good thing is you don’t even have to like...
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Amazing Amazon: The ATL channel you never knew you needed
There aren’t enough superlatives for Amazon – and marketers can’t avoid it. Many advertisers don’t...
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2020: The Year TV Rose Again
World TV Day falls this Saturday, November 21 – and we felt like it was high time to celebrate the...
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DC Analytics PRO: Hardcore TV insights with a personal touch
The modern marketer doesn’t work on assumptions. Far from it. In order to make decisions on future...
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The most expensive vote ever: a guide to advertising spending during the 2020 US election
The US election cycle has gripped the world over the past year, and with November 3 upcoming, the...
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Merry Clickmas! How holiday advertising looks in 2020
Back in the day, it was the few weeks leading up to Christmas Day that saw the bulk of holiday...
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Food safety first: How foodtech brands in India adapted to COVID-19
Wherever you are in the world, food safety has taken on extra importance thanks to the COVID-19...
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The future of transport is now: mobility startups to watch
Transport makes the world go round. It’s essential for personal mobility and access to services...
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