More than a logo: The ultimate guide to rebranding
The name, logo and visual representation of a company are inextricably linked to the very core and...
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Category: Strategy
Urban Sports Club and the great COVID-19 digital pivot
After high levels of growth in the past few years, a team of over 500 and a presence in nine...
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Time for an upGrad: DCMN enters the edtech space
New sector, new client, new TV campaign: We’re excited to announce our partnership in India with...
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An industry reawakens: Remarkable travel ads during COVID-19
After a Q2 that will go down as the worst in travel history, it’s understandable that many travel...
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At the heart of the storm: How Omio dealt with COVID-19
Many industries felt the brunt of COVID-19. But few felt it quite as drastically as the travel and...
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Beyond pure performance: A fireside chat with Wooga and DCMN
In the mobile games industry, the focus has long been on performance-driven user acquisition. But...
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Tracking the untrackable: How we solved the ATL offline tracking puzzle
The digital world was once scared of offline, while hyper focus on performance led a lot of...
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Marketing in the upside down: time to go offline in the COVID-19 summer
In the marketing world, 2020 has been a year of upside downs. For marketers around the globe, the...
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DCMN Client Story: How Wooga scaled during COVID-19
As we spoke about in our recent edition of SCALEup, online gaming is one of the verticals to have...
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Be a transformer! How to adapt and win the media game in a COVID-19 summer
Welcome to summer 2020! You’ve never seen one quite like it before. Almost all plans cancelled,...
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Offline marketing in France: the ultimate guide
Considering entering the French market? Then here’s a guide to everything offline marketing you...
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From Berlin to Belgrade: How games marketers have reacted to COVID-19
Few industries have profited as much from COVID-19 as online gaming. A sector that had already...
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