Survive and Thrive: The Ultimate Guide to Marketing in Crisis

Crisis Marketing Guide Cover

Survive and Thrive: The Ultimate Guide to Marketing in Crisis

The era of hypergrowth has ended. Now, VCs and investors are looking for safer bets and sustainable growth metrics. For many brands, their default reaction is to go dark and scale back your marketing budget. But is this the right way? Our new guide takes a look at the current situation and proposes a different response– one rooted in a Brandformance® marketing strategy.

Crisis marketing guide cover graphic

Get your copy

I agree to the collection and processing of personal data by DCMN and receiving marketing materials, as described in the Privacy Policy

What you'll learn

Context

Where are we at right now and how are startups reacting?

Insights

How are consumers feeling? Are they still spending?

Strategy

How to adapt your brand’s marketing strategy.

Brandformance

How Brandformance® methodology is the way forward.

This guide takes a detailed look at the current situation from the perspective of both brands and consumers, and offers actionable tips for your strategy going forward. Find out how to keep the lights on during these difficult times.

For businesses, it’s never been more important to think long term and plan how your brand will navigate these headwinds. But that does not mean tightening your belt is the only way.

What's inside

  1. What can we expect?
  2. How do we move forward?
  3. Taking a Brandformance approach
  4. Survive & thrive: A checklist

    Liked that?

    Here are some more articles that may interest you.

    New Year, New Goals: How Resolutions in Germany Changed from 2021 to 2023

    Dive into German New Year resolutions from 2021 to 2023, revealing evolving trends in finances,…

    Empowering the Future: Prepaid Cards and Apps for Kids

    Financial education has become a key priority for parents and educators, leading to the creation…

    Lost in Translation: Language Learning in Germany

    Unlock the secrets of language learning in Germany: explore motivations, preferred methods, and popular apps.

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    Stages of Growth: A Guide for Digital Brands of All Sizes

    The startup lifecycle can be an unpredictable affair, but it doesn’t have to be if…

    Empowering the Future: Prepaid Cards and Apps for Kids

    Financial education has become a key priority for parents and educators, leading to the creation…

    How TaxSlayer Boosted Web Visits by 19% with Performance TV 360°

    Personal tax service company TaxSlayer applied DCMN's Performance TV 360° approach, combining linear TV and…

    How to do a Competitor Analysis

    If you want to know how your business stacks up against the competition, you need…

    Our Brandformance® Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    Swipe Right for Insights: Dating Apps in Germany

    21% of German consumers use dating apps. What are the most popular ones and is…

    Digital Banking: Unlocking German Consumer Insights

    DCMN's reveals: 20% of Germans embrace digital banking, 30% opt for digital and traditional accounts,…

    The Best-Known Digital Brands In Germany In 2023

    The DCMN Brand Tracker ranked the top digital brands in Germany in 2023, according to…
    Write a comment