Survive and Thrive: The Ultimate Guide to Marketing in Crisis

Crisis Marketing Guide Cover

Survive and Thrive: The Ultimate Guide to Marketing in Crisis

The era of hypergrowth has ended. Now, VCs and investors are looking for safer bets and sustainable growth metrics. For many brands, their default reaction is to go dark and scale back your marketing budget. But is this the right way? Our new guide takes a look at the current situation and proposes a different response– one rooted in a Brandformance® marketing strategy.

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What you'll learn

Context

Where are we at right now and how are startups reacting?

Insights

How are consumers feeling? Are they still spending?

Strategy

How to adapt your brand’s marketing strategy.

Brandformance

How Brandformance® methodology is the way forward.

This guide takes a detailed look at the current situation from the perspective of both brands and consumers, and offers actionable tips for your strategy going forward. Find out how to keep the lights on during these difficult times.

For businesses, it’s never been more important to think long term and plan how your brand will navigate these headwinds. But that does not mean tightening your belt is the only way.

What's inside

  1. What can we expect?
  2. How do we move forward?
  3. Taking a Brandformance approach
  4. Survive & thrive: A checklist

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