DC Analytics PRO: Hardcore TV insights with a personal touch

The modern marketer doesn’t work on assumptions. Far from it. In order to make decisions on future campaigns, it’s crucial to have nitty-gritty data insights from the current and past ones. The kind of KPIs that are so strong you can gnash your teeth on them.

How TV marketers track their performance

DC Analytics is a TV attribution technology helping marketers to analyse campaign performance based on the KPIs that are most important to you (we’re talking the likes of website visits, app downloads and searches). It helps you track and optimise your TV campaigns with a focus on ROI, so that you can determine which media buys are really paying off, with analysis available by weekday, daypart, channel, spot airing, flight and creative.


DC Analytics PRO takes TV attribution to the next level

But once you’ve got hold of all that data, what’s next? We know how hard it is to make sense of your TV data – so we want to give you access to a personal offline consultant who helps you interpret your results and optimise your TV advertising more effectively. We think data is most powerful when combined with expert analysis and consultancy that helps you make the most of it – and that’s why we’ve launched DC Analytics PRO

DCMN was born back in 2010 out of a desire to track and optimise TV campaigns, and we were pioneers in the performance TV space. In DC Analytics PRO, which combines access to DC Analytics together with the personal touch of offline consultancy, our expertise is available to whoever signs up – regardless of where they buy their media. 

What do you get with the package?

When someone signs up to DC Analytics PRO, they receive the following:

  • Access to DC Analytics to track & optimise their TV media campaigns 
  • A dedicated assigned offline expert assigned to their account
  • Regular reports with performance insights & optimisation suggestions

We genuinely believe that the tools to growth lie in unpacking this black box performance data – and with DC Analytics PRO that’s easier than ever. 

TV attribution has never been so important

Here’s the other thing: Lockdown regulations in the spring led to an increase in TV viewing time back in March and April, with a similar bump looking likely for the last two months of the year. TV could be an affordable and highly effective new option for your marketing plan – and with DC Analytics PRO, you have the tools to make sure your campaigns really perform at this crucial time. 

TV viewing time has increased in Germany in 2020

We’ve been working on our algorithm since 2010 and our experts are battle trained and able to work out the next steps for your data – however unclear it might seem on first sight. „Whether you need a DRTV forecast or a report to closely monitor your progress: We will personally help you make sense of your data – and the most of your campaign,“ says Paula Manole, one of our offline experts ready to work together with brands on optimising their TV campaigns.

Fancy a spin of the PRO wheel? Check out all the important info here and get in touch to organise a free onboarding call.

 

    Liked that?

    Here are some more articles that may interest you.

    Avoiding the Bad Apples: How to Ensure Your Brand Safety Online

    Brand safety is a big topic for online marketers. Here's our top tips for keeping…

    You Scan Do It: How to Use QR Codes in Marketing

    QR codes are having a moment and here's why

    Why We Can’t Turn Off the Radio: 7 Expert Tips for Radio Advertising

    Why radio advertising? Check our guide to acing this legendary channel!

    The Radio Star: A How-To Guide for Marketers

    Radio is an affordable, measurable and creative marketing channel that can send your results soaring.

    The Hidden Quarter: A Guide to Q5 Marketing

    Why Q5? Check our guide to acing this hidden marketing quarter

    Go Global But Local: How to Adapt your TVC for Different Markets

    When your brand hits a certain level – we’re talking Series B or Series C…

    Time to Look North: 6 Startups to Watch in Manchester

    One of Europe's top tech cities, Manchester is a city full of innovation and potential.…

    The Edtech Startups Reshaping India’s Education Scene

    India's edtech scene is booming. Here's the ones to watch

    How to Grow Your Brand in France: All You Need to Know

    For many brands, the French market is ripe with opportunity. Find out more.

    Pivot, Test, Rinse and Repeat: how Babbel Reacts to a Crisis

    We spoke to Deepa Miglani of Babbel for the latest edition of our SCALEup webinar.

    SCALEup with Adjust: Our Top Five Findings about CTV

    Find out everything you need to know about Connected TV advertising.

    How Blinkist Used Podcast Marketing for Audible Growth

    Are podcasts the key to your growth? Our latest SCALEup webinar saw us discuss podcast…

    DCMN rolls out Truecaller’s latest TV campaign: Desh Ka Truecaller

    DCMN will track the campaign’s success by measuring increase in brand awareness pre- and post-campaign…

    DCMN takes e-bike leaders VanMoof across the Atlantic with new OOH campaign

    The 16-city campaign focused on a wide variety of high-impact placements, tailored to local possibilities…
    Write a comment

    Know more to grow more