Berlin, 28.06.2022. DCMN, the growth marketing partner for digital brands, today announced the appointment of David Figueroa as Head of U.S. Operations. Building on the team’s existing success, Figueroa will focus on scaling DCMN’s operations and expanding the company’s roster of clients in the North America region.
Figueroa brings over 13 years of experience in the advertising and growth marketing industry, most recently as Managing Member and Principal Growth Strategist at C5 Growth Marketing Consulting. Prior to C5, David worked at a Florida-based boutique brand response advertising agency.
DCMN combines media expertise and technology to help companies scale with trackable, ROI-driven offline and online campaigns. The full service agency has helped nearly 400 digital brands achieve their growth goals with its holistic, data-driven approach, including Roku, Blinkist, Wooga and VanMoof. DCMN’s specialty lies in combining brand and performance marketing, allowing marketers to measure the combined impact of all their marketing channels and find new opportunities to scale.
Figueroa’s appointment follows a strong period of growth for DCMN in the U.S., where the company established its New York headquarters 7 years ago. The team has built up extensive experience working with clients across verticals and various stages of growth, and Figueroa will be working closely with existing Directors Stephanie Stawniczy, Brianna Horiuchi and Joshua Fulfs to further boost the U.S. business. Together, the team has combined experience across a broad range of verticals, from health & wellness to legal, and gaming to fintech. DCMN not only supports brands looking to activate campaigns across the U.S., but also brands wanting to extend their marketing programs overseas into international markets. The company has offices in Germany, the U.K., the Netherlands, France and India, and has worked across Europe.
“Since launching DCMN in the U.S. in 2015, the business has gone from strength to strength,” commented Matthias Riedl, co-founder and CEO at DCMN. “With David’s experience scaling businesses, as well as his in-depth understanding of the advertising industry, we are confident that he will build on the fantastic foundations already in place – and that our U.S. offering will continue to grow as our clients do.”
“North America is the largest advertising market in the world, with yearly ad spend in the region forecast to hit $320 billion by the end of the year. For advertisers, this means it’s never been tougher to attract consumers in an increasingly over-saturated space,” said Figueroa. “I’m looking forward to working more closely with the team and brands across the region, and I’m confident that DCMN’s expertise and range of services will continue to drive growth for our clients.”
To learn more about DCMN, visit https://www.dcmn.com/.
DCMN is the growth marketing partner for digital businesses and startups. The company’s holistic, data-driven approach combines technology with expert knowledge to grow the market leaders of tomorrow.
From its headquarters in Berlin and five international offices worldwide, DCMN equips its clients to scale efficiently in their own markets or internationally, whether they need creatives, media plans, or growth strategies. All of this is supported by technologies DCMN designs and builds — based on over a decade of experience helping digital brands grow.
Independent and owner-operated, DCMN was launched in 2010 by Andreas Dengler and Matthias Riedl. To date, the company has helped nearly 400 digital brands worldwide to scale their businesses, including Fairphone, Idealo, Ring, VanMoof, Vinted and Wooga.