DCMN Expands Insights Capabilities in India

Berlin, 28.04.2022. DCMN, the growth marketing partner for digital brands, today announced the expansion of its Insights capabilities in India. With ad spend set to cross the ₹1 lakh crore mark this year in India alone, brands have never been more aware of the need to invest their budgets in the right audiences and campaigns that will help them drive real growth.

DCMN’s Insights solutions are built to take the guess-work out of campaign work, with capabilities including:

  • Target group analysis, helping brands gain a true understanding of their audiences’ socio-demographics, needs, interests, media behavior and drivers for using a specific product or service. From there, marketing teams can better adapt their messaging and campaigns to appeal to these particular demographics.
  • Ad concept testing, allowing brands to see which out of a selection of creative ad concepts is the most impactful and will resonate the most with consumers. This ensures businesses are getting the most bang for their buck before launching into the costly production process.
  • Brand tracking, measuring metrics such as brand awareness, consideration, usage and loyalty, among others. This is especially helpful to measure before and after a specific campaign, allowing businesses to measure upswing in key branding metrics and understanding how successful a campaign really is.

Performance metrics can only give you so much insight into how well an advertising campaign has performed. Our clients are increasingly focused on building brand salience and want to know what impact a campaign has had on more nuanced awareness metrics like likeability and brand recognition. These are the questions our Insights product is designed to help answer“, said Bindu Balakrishnan, Country Head India at DCMN. “Having this overview of both sides of the coin – i.e both the performance and broader awareness metrics – gives a fuller picture of a marketing campaign’s impact and is invaluable for charting a brands’ growth.”

To help oversee the new expansion, DCMN has hired Akshay Kapur, who has joined the Insights team and is based out of Gurgaon. Kapur joins DCMN from audience insights and analytics leader Nielsen, where he spent close to four years working with clients including Pernod Ricard India, DSM, Dabur, Reckitt Benckiser and GSK.

To date, DCMN has worked with hundreds of businesses to help them make better strategic decisions with data-based insights, including for unicorn eSports and mobile gaming platform Mobile Premier League, and leading global caller ID app Truecaller.

To learn more about DCMN’s Insights solutions, visit their website: www.dcmn.com

About DCMN

DCMN is the growth marketing partner for digital businesses and startups. The company’s holistic, data-driven approach combines technology with expert knowledge to grow the market leaders of tomorrow. 

From its headquarters in Berlin and five international offices worldwide, DCMN equips its clients to scale efficiently in their own markets or internationally, whether they need creatives, media plans, or growth strategies. All of this is supported by technologies DCMN designs and builds – based on over a decade of experience helping digital brands grow. 

DCMN launched its India operations in 2016, with a team of creative and strategic marketing experts based in Gurgaon. To date, the company has helped nearly 400 digital brands worldwide to scale their businesses, including upGrad, Truecaller and WinZO. 

Press contact

Isabelle Watson

E-Mail: i.watson@dcmn.com 

    Liked that?

    Here are some more articles that may interest you.

    A Brandformance Smash Hit: Jimdo’s Award-Winning Marketing Campaign

    Jimdo celebrated fifteen years with an award-winning TV campaign in 2022. Find out everything with…

    What is Digital Out-of-Home? Benefits and Ways to Plan a Winning Campaign

    Digital out-of-home can be a powerful addition to your marketing mix. Learn about the benefits…

    How to Choose Your Marketing Channels: Definitions and Examples to Grow Your Brand

    To know where to spend your advertising dollars, you need to understand the different marketing…

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    How to do a Competitor Analysis

    If you want to know how your business stacks up against the competition, you need…

    How to Grow Your Brand in Germany: All You Need to Know

    Is it time to grow your brand in Germany? Here’s your guide to taking your…

    How to Build an International Marketing Strategy

    Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…

    Our Brandformance Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    DCMN Bolsters U.S. Team with Appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    Studie zur Inflation und zum Shoppingverhalten: Mehrheit der Deutschen kauft preisbewusster ein

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    DCMN Studie: Impfkampagnen haben wenig Einfluss auf Markenwahrnehmung

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment