Ever seen a wrestler that steals your refrigerator? No? But surely you’ve tried to resuscitate a bear skin rug, right? Well if not, you definitely have to check out our latest, brilliant creation and production for the online store of the German hypermarket giant real,-.

We are very proud of the four unique TV spots that we created for the relaunch of www.real.de. The focus of this performance-driven TV campaign is to keep the online store top of mind for the audience and generate new customers. By showing some very bizarre scenes, the spots highlight that nothing is more surprising than the enormous variety of products you can find on www.real.de.

While the first two spots start airing across various TV channels in Germany today, two more spots will be published on September 1. DCMN was not only responsible for creating and producing the TVCs, but is also taking care of the media placements.

Also involved in producing the four spots (that are each broken down into 10, 20 and 30-second versions) was the production company Markenfilm, as well as director Greg Bray. Besides the TV spots, DCMN also created online advertising assets and YouTube formats.

Check out the spots below:


Creative Director: Lennart Frank (DCMN), Producer: Geraldine Gramenz-Hohlbein (DCMN), Art Director: Mathias Vanthienen (DCMN), Copywriter: Paula Halldin (DCMN), Line Producer: Laura Fleck (Markenfilm), Camera: Christian Datum (Markenfilm), Music: Richard Blaha (Markenfilm), Regie: Greg Bray

See more of DCMN’s creative work over on our YouTube channel.