Guides

Go Global But Local: How to Adapt your TVC for Different Markets

In recent years, Hamburg’s startup scene has diversified and grown across verticals

The Evolution of Black Friday: What You Need to Know in 2021

In recent years, Hamburg’s startup scene has diversified and grown across verticals

More Than Performance: Why Digital Businesses Should Think About Brand

A brand is much more than a logo or a vague buzzword – it’s everything.…

How To Run a Kickass Remote Workshop

Up to now, most of our working lives operated under the necessity of physically sharing…

Remote Working: the Ultimate How-to Guide for Companies and Employees

COVID-19 has irrevocably changed the game. As the situation develops by the hour, together we…

Radio Advertising: Yay or Nay for Your Brand?

Ignore the doomsayers. Despite Spotify, Amazon Music and the like, radio advertising ain’t dead yet.

How to Advertise on TV With a Limited Budget

Can your company afford to advertise on TV? “We can’t afford to be on TV.”…

How to Create TV Ads that Deliver REAL Business Results

47% of the success of a TV advertising campaign can be attributed to the creative…

Track to Grow: A Step-by-step Guide to Brand Tracking

Research shows that 59% of shoppers prefer to buy new products from brands familiar to…

How to Build Your Startup One Step at a Time: Step 2

Build your startup brand, by Jennifer Tietze, DCMN Brand Solutions. So you’ve come up with…

Pitch Like a Boss

The success of your pitch and the future of your business will depend on your…

How to Grow Your Startup One Step at a Time: Step 1

Market research and competitor analysis as part of the Ideation phase By Natasha Fourie, Head…

How to Know if In-Housing is Right for your Business

Love it or hate it, the in-housing of work traditionally done by  agencies and outside…

How to Hack the Super Bowl as a Digital brand

Super Bowl LIII kicks off in just a few days and many marketers are ready…

Blockchain, XCHNG, and the Future of Advertising with Charles Manning and Anil Kutty

At the end of last year, we announced that DCMN would be a strategic OnXCHNG…

Carry on Filming: Live Shoots in Times of Corona

The world of creation and production is one that thrives on in-person interactions. And that’s…

The End of the Cookie Era: How Advertisers Are (And Should Be) Getting Ready

Our world is changing. After decades of relying on third-party cookies to handle the technical…

More Than a Logo: The Ultimate Guide to Rebranding

Are you ready for an ultimate guide to rebranding? There we go! The name, logo…

Tracking the Untrackable: How We Solved the ATL Offline Tracking Puzzle

Even with TV, people can react more quickly, and, knowing where and when a spot…

Be a Transformer! How to Adapt and Win the Media Game in a COVID-19 Summer

Welcome to summer 2020! You’ve never seen one quite like it before. Almost all plans…

How to Tell if Radio is Performing?

Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but…

How to Execute a Kickass Radio Campaign?

Radio is an old school but flexible channel – and make no mistake: one that’s…

3000 Years in 30 Seconds: How We Made the Ancestry TV Ad

When you think of a pop-up, maybe a delicious ramen joint comes to mind. But…

More Than Performance: Why Digital Businesses Should Think About Brand

A brand is much more than a logo or a vague buzzword – it’s everything.…

Know more to grow more