DCMN’s COO Hillevi Lausten Featured on Werbesprechstunde
Hillevi Lausten, DCMN’s COO, was a recent guest on WDR Media Group’s Werbesprechstunde, where she discussed DCMN’s history, the importance of marketing in terms of crises, and how to make radio advertising measurable.
Hillevi also gave an insight into how brands can tie their branding and performance goals into a broader, more holistic strategy which we call brandformance. We’re seeing that for many of our clients, it’s not simply about brand versus performance anymore: the two need to work in tandem. That means bringing both sides of marketing even closer together and building fully integrated, 360 degree campaigns that power growth and build brand recognition across online and offline channels.
You can watch the full video in German below, or for more insights into brandformance, check out our blog post on the topic here.