Les Big Boss: Three Days of Poolside Networking in Marrakech

What better environment to network, make new contacts and talk business than by the pool of a luxury resort? Last week, we were lucky enough to take part in Les Big Boss, a networking event for the French business community, held in Marrakech.

Over three days at the Palmeraie Palace, La Big Boss Summer Edition brought together more than 600 people from the French-speaking business world. Our Chief Operating Officer, Séverine Thomazo, and Country Manager for France, Stéphane Boulissière, represented DCMN at the event.

The program combined networking events with plenty of fun activities including dinner in the desert, sightseeing and even speed dating. The whole purpose was to serve as a meeting point for the ‘big bosses’ from the French digital scene and the sponsors or providers with something to offer them.

And unsurprisingly, in the 40 degree-plus Moroccan heat, many of these business meetings took place in the comfortable surrounds of the resort’s pool.

For Stéphane, the highlight of the event was the speed dating session on Friday, in which 350 digital leaders (the ‘big bosses’) were matched with 102 providers, of which DCMN was one.

Séverine and Stéphane at Les Big Boss in Marrakech.

Not unlike a usual speed dating session, we had seven minutes to pitch our company and convince a potential partner of a good match. Each digital leader agreed to meet at least 14 providers, resulting in about 4900 meetings – the equivalent of nine months’ worth of appointments.

“We had a bit of fear about this speed dating session because the idea of doing all these pitches in two hours, we thought it would be so difficult. But there was such a tremendous amount of energy in the room and Séverine and I had a lot of fun,” Stéphane says.

“In the end, we made a lot of very good connections. The kind of contacts it makes months to make usually, you do it in three days at La Big Boss.”

    Liked that?

    Here are some more articles that may interest you.

    A Brandformance Smash Hit: Jimdo’s Award-Winning Marketing Campaign

    Jimdo celebrated fifteen years with an award-winning TV campaign in 2022. Find out everything with…

    What is Digital Out-of-Home? Benefits and Ways to Plan a Winning Campaign

    Digital out-of-home can be a powerful addition to your marketing mix. Learn about the benefits…

    How to Choose Your Marketing Channels: Definitions and Examples to Grow Your Brand

    To know where to spend your advertising dollars, you need to understand the different marketing…

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    How to do a Competitor Analysis

    If you want to know how your business stacks up against the competition, you need…

    How to Grow Your Brand in Germany: All You Need to Know

    Is it time to grow your brand in Germany? Here’s your guide to taking your…

    How to Build an International Marketing Strategy

    Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…

    Our Brandformance Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    DCMN Bolsters U.S. Team with Appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    Studie zur Inflation und zum Shoppingverhalten: Mehrheit der Deutschen kauft preisbewusster ein

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    DCMN Studie: Impfkampagnen haben wenig Einfluss auf Markenwahrnehmung

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment