Our Offline Tracking Masterclass at OMR22

Our Offline Tracking Masterclass at OMR22

Your offline campaign’s success depends on much more than just your creatives. It’s time to get your tech stack to measure up so your offline marketing can stand up to the best. In our 2022 OMR masterclass, DCMN’s Director of Product Maria Mryasova and Global Offline Expert Ulrike Tusk explained how you can use marketing measurement products to refine your offline tracking. They’ll be sharing case studies from brands that are successfully using tech to make strategic offline decisions — and will dive into the many layers of tracking campaign performance and the types of attribution modelling you can use.

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