Amazing Amazon: The ATL Channel You Never Knew You Needed

There aren’t enough superlatives for Amazon – and marketers can’t avoid it.

Many advertisers don’t know how to reach relevant Amazon customers and are surprised that it isn’t necessary to be a seller on Amazon in order to advertise. That’s where we come in. We’ve developed a tool to support your growth.

Meet the Online Brand Booster

Say hello to our Online Brand Booster, which is perfect for those who’ve saturated the traditional channels and are looking for new options. What are we offering? We offer ad placements across both the Amazon DSP and directly to the family of Fire TV and Fire tablet devices, which offer you premium display space as consumers settle down to watch films or TV, with static, animated and video formats all available.

How do we measure it

As we are DCMN, of course we can optimise your campaign with KPIs. For online video, that includes CTR, impressions, CPM and completed views. It’s slightly different for display ads, where you can replace completed views for clicks. And then if you book the Digital Brand Tracker on top, you can track your campaign’s impact on your overall brand awareness. Our DBT is the only brand tracker in Germany that focuses on digital brands, including both early and late stage startups, as well as more established names. All in all, that’s what we call brandformance!

Why should you take the boost?

Our Online Brand Booster offers you the chance to get insights around consumer interests and behaviours, while at the same time growing your customer base, finding new potentials and ensuring you have full scalability when you head towards new markets segments.

As we’ve pointed out already, the sheer amount of insights available to marketers is key. These metrics can help you to engage unique audiences – whether it’s by demographic attributes (age, location, income), lifestyle (hobbies, interests) or shopping signals.

It’s time to firm up your Q1 2021 marketing plans. Amazon could be what’s missing from your funnel. Talk with one of our experts here.

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