Scale with TV: A Guide to Performance-driven TV Marketing

Scale with TV: A Guide to Performance-driven TV Marketing

TV marketing is a tried and tested way to send your reach to the stars. But you want more than just eyeballs: you want campaigns that drive traction to your website or app – with measurable results. Download our in-depth guide to find out how you can take your TV marketing to the next level.

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What you'll learn

Performance

What are the viewing habits now?

Goals

How to define your TV strategy and goals?

Measurement

How to track chosen KPIs?

Optimisation

How test, learn, scale works for TV?

This guide takes a detailed look into the test, learn, scale approach for TV marketing. Learn what to keep in mind before launching a campaign and how to choose the right channel mix. Find out how to measure direct and indirect effects & identify the right KPIs to track. And finally, get an idea of how to use collected insights to optimise, to sustainably add to your company’s growth.

TV is still the most efficient marketing channel to reach a huge audience in a short amount of time – simply because it’s the most heavily consumed media platform among adults of all ages.

What's inside

  1. TV as a performance channel
  2. Before you set up your campaign
  3. Which KPIs should you measure
  4. Finding out what is working (and what is not)
  5. Test, learn, scale

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