SCALEup with Swappie: How to Change Consumer Perceptions of Sustainability
Our latest SCALEup webinar took a deep dive into sustainability and the circular economy with Swappie, one of the world’s leading refurbished phone ecommerce platforms. Together with Maurizio Hein, Country Manager Germany at Swappie and Isla McDougall from DCMN, we discussed how the brand has managed to convince consumers that refurbished is just as good as new.
We heard all about the different experiences Swappie has had in taking their message to different markets, plus the importance of trust and pricing in the vertical. If you’re interested in making your brand more sustainable and want some great tips, watch the full webinar below.
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