Stories

New Year, New Goals: How Resolutions in Germany Changed from 2021 to 2023

Dive into German New Year resolutions from 2021 to 2023, revealing evolving trends in finances,…

Empowering the Future: Prepaid Cards and Apps for Kids

Financial education has become a key priority for parents and educators, leading to the creation…

Lost in Translation: Language Learning in Germany

Unlock the secrets of language learning in Germany: explore motivations, preferred methods, and popular apps.

Shopping Season Frenzy: Insights into German Consumers

With Black Friday, Cyber Monday and Christmas just around the corner, DCMN sheds light on…

Evolving Trends in Electric Cars

DCMN's research into electric cars unveils German consumers' preferences, considerations, behaviour...

Inside the Consumer’s Mind: Black Friday and Cyber Monday

Our research into Black Friday and Cyber Monday trends unveils preferences for electronics and fashion,…

Understanding Gamers: Media Consumption and Interests

We aim to shed light on the media consumption patterns, interests, and advertising receptiveness of…

Back to School: Shopping Trends in Germany

How much will Germans spend on Back to School shopping? Which items and channels will…

The Fascinating World of Travel: Insights from German Consumers

Exploring travel preferences of German consumers: adventure-seeking, versatile destinations, planning habits, deals...

The Circular Economy: A Pathway Towards a Greener Future

Get exclusive consumer insights on the circular economy in Germany from DCMN Brand Tracker's primary…

How Gen Z is Shaping the Future of Marketing?

Learn how Gen Z is revolutionising marketing through their consumer behaviour: from brand loyalty to…

Food Upcycling in Germany: A Deep Dive into First-hand Consumer Insights

Get exclusive consumer insights on the food upcycling industry in Germany from DCMN Brand Tracker's…

A Brandformance® Smash Hit: Jimdo’s Award-Winning Marketing Campaign

Jimdo celebrated fifteen years with an award-winning TV campaign in 2022. Find out everything with…

What is Digital Out-of-Home? Benefits and Ways to Plan a Winning Campaign

Digital out-of-home can be a powerful addition to your marketing mix. Learn about the benefits…

How to Choose Your Marketing Channels: Definitions and Examples to Grow Your Brand

To know where to spend your advertising dollars, you need to understand the different marketing…

Christmas Presents, Travel and Eating Out: How is Inflation Impacting Consumer Spending?

Consumers will continue spending on beauty products and celebrating special occasions with friends and family.

How posterXXL Aced Their Golden Quarter Strategy From 2018 to Today

Here's how posterXXL developed their golden quarter strategy and hit their growth goals.
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