Digital Banking: Unlocking German Consumer Insights
DCMN's reveals: 20% of Germans embrace digital banking, 30% opt for digital and traditional accounts,…
New Year, New Goals: How Resolutions in Germany Changed from 2021 to 2023
Dive into German New Year resolutions from 2021 to 2023, revealing evolving trends in finances,…
Empowering the Future: Prepaid Cards and Apps for Kids
Financial education has become a key priority for parents and educators, leading to the creation…
Lost in Translation: Language Learning in Germany
Unlock the secrets of language learning in Germany: explore motivations, preferred methods, and popular apps.
Shopping Season Frenzy: Insights into German Consumers
With Black Friday, Cyber Monday and Christmas just around the corner, DCMN sheds light on…
Evolving Trends in Electric Cars
DCMN's research into electric cars unveils German consumers' preferences, considerations, behaviour...
Inside the Consumer’s Mind: Black Friday and Cyber Monday
Our research into Black Friday and Cyber Monday trends unveils preferences for electronics and fashion,…
Understanding Gamers: Media Consumption and Interests
We aim to shed light on the media consumption patterns, interests, and advertising receptiveness of…
Back to School: Shopping Trends in Germany
How much will Germans spend on Back to School shopping? Which items and channels will…
The Fascinating World of Travel: Insights from German Consumers
Exploring travel preferences of German consumers: adventure-seeking, versatile destinations, planning habits, deals...
The Circular Economy: A Pathway Towards a Greener Future
Get exclusive consumer insights on the circular economy in Germany from DCMN Brand Tracker's primary…
How Gen Z is Shaping the Future of Marketing?
Learn how Gen Z is revolutionising marketing through their consumer behaviour: from brand loyalty to…
Food Upcycling in Germany: A Deep Dive into First-hand Consumer Insights
Get exclusive consumer insights on the food upcycling industry in Germany from DCMN Brand Tracker's…
A Brandformance® Smash Hit: Jimdo’s Award-Winning Marketing Campaign
Jimdo celebrated fifteen years with an award-winning TV campaign in 2022. Find out everything with…
What is Digital Out-of-Home? Benefits and Ways to Plan a Winning Campaign
Digital out-of-home can be a powerful addition to your marketing mix. Learn about the benefits…
How to Choose Your Marketing Channels: Definitions and Examples to Grow Your Brand
To know where to spend your advertising dollars, you need to understand the different marketing…
Christmas Presents, Travel and Eating Out: How is Inflation Impacting Consumer Spending?
Consumers will continue spending on beauty products and celebrating special occasions with friends and family.
