Streaming. Easier than ever: DCMN Launches Roku’s Newest Holiday Ad Campaign

Streaming. Easier than ever: DCMN Launches Roku’s Newest Holiday Ad Campaign

We’re thrilled to be working with TV streaming giant Roku on their newest holiday advertising campaign in Germany, following their launch here earlier this autumn. 

Learn how to set-up a CTV campaign

Our guide teaches you the ins-and-outs of the CTV world, with key terms and strategies you need to know to stay on top of this channel.


Become a CTV expert

With the tagline “Streaming. So Einfach Wie Nie.” (Streaming. Easier than ever), the campaign is centered around Roku’s key differentiators: ease of use, choice and value. The campaign will be executed on TV, radio as well as out-of-home, digital and print marketing initiatives.

We were responsible for all media buying and strategy, with our creation & production department responsible for producing the campaign assets, including the TV commercial. DCMN’s Insights team also supported with testing of the campaign. This is our first collaboration with Roku, and the streaming company’s first advertising campaign in Germany.

Roku’s strategy for out-of-home advertising includes various city light posters and billboard ads that will be seen in several major cities – including Berlin, Munich, Hamburg and Cologne – over the next few weeks. 

“Our goal is to make TV streaming easy, accessible and affordable for everyone. Our campaign aims to reach the masses with the message that we at Roku love TV and want to help consumers to get to the show they want to watch quickly,” Wouter Jansen, Director Marketing at Roku, says.

For Roku’s first advertising campaign in Germany, we focused on brand awareness and education on the products themselves. That’s why we chose to highlight and celebrate Roku’s differentiators across our 360 degree campaign, namely ease of use, variety of choice, and value,” comments Anke Heyser, Head of Creation & Production at DCMN. “Roku is a true pioneer in the streaming space and it is important that their German launch campaign highlights their unique story.”

Read more about the campaign in W&V’s write up here

    Liked that?

    Here are some more articles that may interest you.

    Evolving Trends in Electric Cars

    DCMN's research into electric cars unveils German consumers' preferences, considerations, behaviour...

    Inside the Consumer’s Mind: Black Friday and Cyber Monday

    Our research into Black Friday and Cyber Monday trends unveils preferences for electronics and fashion,…

    Understanding Gamers: Media Consumption and Interests

    We aim to shed light on the media consumption patterns, interests, and advertising receptiveness of…

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    How to do a Competitor Analysis

    If you want to know how your business stacks up against the competition, you need…

    How to Grow Your Brand in Germany: All You Need to Know

    Is it time to grow your brand in Germany? Here’s your guide to taking your…

    How to Build an International Marketing Strategy

    Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…

    Our Brandformance Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    AI Creatives – Everyone’s Talking About It, DCMN Did It!

    DCMN combined AI-generated creatives and traditional photography in one of the world's first AI-generated campaigns…

    The Best-Known Digital Brands In Germany In 2022

    DCMN's Brand Tracker ranked the top digital brands in Germany in 2022, according to consumers'…

    DCMN Bolsters U.S. Team with Appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment