Track to Grow: A Step-by-step Guide to Brand Tracking
Research shows that 59% of shoppers prefer to buy new products from brands familiar to...
Do digital brands need a new metric for planning TV?
When digital brands hit a plateau with their online marketing campaigns, they usually turn to...
Did somebody say performance-based pricing models for broadcast media? Say what??
What do you get when you put five media owners, five startups/e-commerce businesses and a...
Inside the black box of offline TV media buying
The TV media landscape, especially in countries like Germany and France, is very different from...
DCMN and TVSquared present: The Ins and Outs of Data-Driven TV
TV advertising is alive, well and … data-driven. That was the message of the workshop...
What exactly does DCMN do, anyway?
Are you thinking about applying for a job with DCMN? Or are you a fast-growing...
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