The Growth Guide: Marketing Trends for 2022

The Growth Guide: Marketing Trends for 2022

To know is to grow. It’s been a tumultuous couple of years, forcing marketers to discard the standard playbook and make drastic changes to their strategies. That’s why we thought it was a high time to take stock and see where the industry stands heading into 2022.

So, what’s the outlook for the year ahead? We surveyed 600 marketers across the US, the UK, the Netherlands, Germany, France and India to find out. Download our new Growth Guide, conducted with market research firm Censuswide, to see the results.

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What you'll learn

Growth

How marketers’ budgets will shift in 2022.

Strategy

What media channels are set to turn heads in the year ahead.

Privacy

How the restrictions on targeting will make an impact.

Threats

What are the main challenges for marketers in 2022.

What will the standard marketing mix look like in 2022? What impact will sustainability and inclusivity have, and will these factor into marketers’ plans going forward? There’s a lot of questions going forward and our Growth Guide answers them all. Enjoy!

The future looks bright: ad spend is going up, channels like CTV offer exciting new ad formats with which to experiment, and marketers are increasingly engaging with important social concerns like sustainability and inclusivity.

What's inside

  1. Marketing budgets for 2022
  2. What channels will marketers be spending on?
  3. The great debate: Performance versus brand campaigns
  4. Facing headwinds: Marketers’ top challenges
  5. Consumers in control: User attitudes towards advertising

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