Total Video Brandformance Playbook
One funnel. Every screen. Real growth.
Attention is fragmented. Budgets are under pressure. Video is everywhere. But the rules of video have changed. Brand and performance now work as one. The Total Video Brandformance Playbook shows you how to unify brand and performance across every screen so your media and creative actually move the numbers that matter. A practical playbook for CMOs and growth leaders to win the battle of attention across TV, CTV, YouTube, TikTok and DOOH with one funnel and business KPIs.
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What you'll learn
PerformanceHow to make TV and CTV drive real acquisition
GoalsHow to set screen level targets that roll up to revenue
MeasurementHow to measure attention and outcomes together
OptimisationHow to scale what works in 90 days
Why this playbook
- Turn video into a single performance system, not a collection of disconnected channels
- Plan, produce and measure modular creative for each screen
- Link brand metrics to real business KPIs like revenue, CAC and LTV
Who it is for
- CMOs, VPs Growth and Performance Marketing leaders
- Scale-ups and challengers moving from digital-only to total video
- Brands ready to link awareness and demand to revenue
Outcomes you can expect
- A single funnel across TV, CTV, YouTube and TikTok
- Faster creative testing and lower CAC over time
- Clear visibility from spend to sales
What's inside
- Introduction: The Battle of Attention
- The Philosophy of Brandformance
- The Challenge: Fragmentation Everywhere
- The Solution: Total Video Brandformance
- Total Brandformance Workflow: A Four-Step Strategy
- Quick Wins& Readiness Check
- Case Snapshots
- Conclusion: Every Screen. One Story.
Real Growth.
