Bookworms of the World, Unite! Our Favourite Reads for Book Lovers Day

Here at DCMN, we passionately innovate, create and analyse to help our clients become the market leaders of tomorrow. And we also passionately read! We are so wickedly bibliophile that we even started our own library in our headquarters in Berlin – filled with inspirational, motivational, and educational staff picks for everyone at DCMN to borrow.

To celebrate Book Lovers Day on August 9, we asked DCMN team members from different departments and countries to share the books that have made an impact on their professional lives. And to kick things off, here’s a video of our lovable (and very well read) founders, Andi Dengler and Matthias Riedl, sharing their favourite reads. #pageturneralert #knowledgeispower #staycurious

If you are looking for professional inspiration you can be sure to get a lot of it from Leading Simple: The Laws of Successful Leadership by Bodo Schäfer and Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins. Hungry for more? Here is what we have recently found exciting:

Jan Christoph Schulz, Business Development

The Winners Law: 30 Absolutely Unbreakable Habits of Success: Everyday Step-by-Step Guide to Rich and Happy Life by Bodo Schäfer

What is the book about? Finding what you want in life can be a big challenge. This book is about how to be happy, smart and successful and how to achieve your goals.  

How did this book influence you? Becoming financially free by doing what I love is very important to me. Finding a book that supports my way is very satisfying. It is easy to read and contains daily or weekly tasks to improve yourself and your life.

Anja Kettern, Insights

Decoded: The Science Behind Why We Buy by Phil Barden

What is the book about? The book summarises research from behavioural economics and neuroscience on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions.

How did this book influence you? The book manages to turn a complex topic into an entertaining and extremely insightful read. Phil Barden illustrates how decision-making processes work subconsciously by using examples from marketing we are all familiar with and he shows the opportunities this understanding provides for more effective marketing. It made me think about marketing in a much more holistic way.


Aleksandra Körkemeier, Corporate Communications Berlin

Factfulness: Ten Reasons We’re Wrong About the World and Why Things Are Better Than You Think by Hans Rosling 

What is the book about? Factfulness is the stress-reducing habit of only carrying opinions for which you have strong supporting facts. Professor Hans Rosling describes ten natural human instincts that make us feel the world we live in is getting worse by the minute, while data (and this book is full of very optimistic statistics!) proves otherwise.

How did this book influence you? At its core, this is quite a radical book, as it proves that we know less about the world than a chimpanzee. Apparently, teachers, journalists and Nobel prize winners (amongst others) do worse on a test about basic global trends than a chimpanzee picking a random answer. But this is also an utterly optimistic book. Based on sets of data about literally everything, from child mortality to guitars per capita, Rosling proves that humanity has made incredible progress in almost every area of life. 

Benjamin Howard, DC Audience

The War of Art by Steven Pressfield

What is the book about? Forms of resistance that block the way to creating things, especially for creatives, entrepreneurs and others.

How did this book influence you? The book manages to describe a certain feeling that many people face while taking on creative work in such a way that you can understand and relate. The book also goes on to offer a multitude of ways and stories of how to manage this feeling and move forward with the work. Lastly, Pressfield is a very entertaining writer and incorporates levity and stories to keep you at ease.


Maria Malsin, Corporate Communications New York

How to Win Friends & Influence People by Dale Carnegie

What is the book about? How to interact with people in a way that both makes them feel good about themselves and gets you somewhere in conversations, relationships, business, and life. Ultimately, it’s about building social intelligence and using social skills to improve your life. 

How did this book influence you? The concepts in this book have impacted how I try to approach both my business and personal relationships. It really hits home that being a good conversationalist isn’t about you, but about how you are able to make the other person feel. I love Dale Carnegie’s emphasis on making people feel heard, understood and good about themselves. It taught me that to be interesting, you have to be interested.