Pivot, Test, Rinse and Repeat: how Babbel Reacts to a Crisis

We spoke to Babbel for our latest SCALEup webinar

Pivot, Test, Rinse and Repeat: how Babbel Reacts to a Crisis

“My biggest learning: unpredictable events will shape our world. Be ready to pivot, test, rinse and repeat.”

Marketers need to be nimble and agile — especially in a world where the game is constantly changing. This was one of the major messages that came through in our latest SCALEup webinar, where Deepa Miglani, VP Marketing of Babbel, spoke to Ulrike Tusk, Global Expert Offline at DCMN.

As always, it was 30 minutes packed with juicy marketing tips and insights, plus a lively Q&A session that covered everything from digital audio to Deepa’s favourite German word. Spoiler alert: it’s genau. That wasn’t all: it marked a great reunion for Ulrike and Deepa, as Ulrike used to work in marketing at Babbel before she joined DCMN.

What else did we learn? We spoke about the future of AI and its impact on language learning, plus we found out some interesting titbits on the geographical hotspots for online language learning. Think the Americans and the Brits don’t like learning languages? You’re wrong! In fact, Deepa has been pleasantly surprised by the uptake of Babbel in the countries where the lingua franca is English.

That’s just some quick teasers. If you want to dive deeper into the marketing strategy of one of the world’s leading language learning brands, there’s only one way to go — and that’s to watch the webinar. Enjoy and see you next time!

    Liked that?

    Here are some more articles that may interest you.

    5 Tips For Growing Your Brand During Challenging Times

    How can companies navigate headwinds and bring their brand out successfully on the other side?

    Crisis communication: 80% of consumers expect transparency around price increases and inflation

    As consumers continue to tighten their purse strings, we wanted to take a closer look…

    Inspiration.com: An Interview with Monday.com on their Data-driven Marketing Strategy

    We interviewed Aviv Bar Oz, Brand Marketing Professional Lead of monday.com, to learn more about…

    Our Offline Tracking Masterclass at OMR22

    It’s time to get your tech stack to measure up so your offline marketing can…

    Our Brandformance Masterclass at OMR22

    For every fast-growing startup, growth eventually plateaus, while you also face constant pressure to make…

    The Power of Three: The Top Startups in Benelux

    We took a look at the top startups in the Benelux, a region with a…

    Welcome to the Startup République: Six Brands to Watch in France

    The French startup scene has exploded recently, thanks to highly-skilled talent and booming investment. Here's…

    Time to Look North: Six Startups to Watch in Manchester

    One of Europe's top tech cities, Manchester is a city full of innovation and potential.…

    SCALEup with FREE NOW: How to Use Data to Surge Through Difficult Times

    Our latest webinar took a look into how FREE NOW has used data despite the…

    SCALEup with Swappie: How to Change Consumer Perceptions of Sustainability

    Our latest webinar took a deep dive into the circular economy with Swappie

    SCALEup with Klarna: How To Scale New Markets Globally

    We took a deep dive into Klarna's global market launch strategy over the past few…

    DCMN bolsters U.S. team with appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    Studie zur Inflation und zum Shoppingverhalten: Mehrheit der Deutschen kauft preisbewusster ein

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    DCMN Studie: Impfkampagnen haben wenig Einfluss auf Markenwahrnehmung

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment

    Know more to grow more