Connected TV in Focus: An Adjust and DCMN Collaboration

adjust and dcmn connected tv promo

Connected TV in Focus: An Adjust and DCMN Collaboration

TV is evolving and connected TV is taking the advertising world by storm. In the US alone, ad spend for connected TV in 2020 was $20 million, a huge 35% increase on the previous year. Furthermore, there are now more US households reachable via streaming devices (84 million) than traditional ones (78 million), a trend we’ve seen replicated in other markets, too. Savvy marketers are realising that connected TV can complement linear TV, boosting both reach and performance.

But even for traditional TV advertisers, connected TV is a whole new ballgame. That’s why, in collaboration with mobile measurement company Adjust, we’ve put together a tell-all guide for marketers looking to dive into this fast-growing channel.

In our guide to connected TV advertising, you’ll:

  • Learn the basics of CTV and find out how advertisers of all stripes can integrate this emerging channel into their marketing strategy.
  • Take a deep dive into the complex CTV ecosystem and the key terms to know, along with the devices and platforms that make up the world of connected TV.
  • Find out everything about the buying, targeting and measurement of CTV campaigns. Bonus: which pitfalls should you watch out for?
  • And learn how to get started with a sample CTV campaign setup!
Download the full report here.

Takeaways

1

Connected TV is one of the fastest growing marketing channels and a great addition to your linear TV strategy.

2

Connected TV has a realm of targeting possibilities. Whether it’s contextual targeting, using your own CRM data or cross-device targeting, there are many ways to ensure your ad is reaching the right audience. 

3

When it comes to measurement and optimisation, connected TV can shake it with digital. There are three main methods to consider: the DSP, third-party ad servers and analytics platforms.  

    Liked that?

    Here are some more articles that may interest you.

    12 Reasons Why You Should Hire A Marketing Agency in 2021

    Looking for an external marketing partner? Our experts tell you why

    What's Next? The Future of Work at DCMN

    The future of work is now. Find out how DCMN has collectively created its hybrid…

    7 Things to Know About TV Advertising in 2021

    Top tips on strategising your next TV campaign and expert insights on what linear TV…

    Go Global But Local: How to Adapt your TVC for Different Markets

    In recent years, Hamburg’s startup scene has diversified and grown across verticals

    The Evolution of Black Friday: What You Need to Know in 2021

    In recent years, Hamburg’s startup scene has diversified and grown across verticals

    In-game Advertising 101: A Game Changer for Advertisers

    Curious about in-game advertising? Check out this guide with expert tips!

    How to Grow Your Brand in France: All You Need to Know

    For many brands, the French market is ripe with opportunity. Find out more.

    6 Hamburg Startups to Watch Out for in 2021

    In recent years, Hamburg’s startup scene has diversified and grown across verticals

    6 Hottest Munich Startups of 2021

    Berlin, who? Find out which Munich startups are making the waves in 2021.

    How Blinkist Used Podcast Marketing for Audible Growth

    Are podcasts the key to your growth? Our latest SCALEup webinar saw us discuss podcast…

    Ahead of the Pack: 5 Lessons From Peloton’s Phenomenal Growth Story

    Find out how Peloton's marketing strategy fuelled their incredible growth - and how they plan…

    Music to (Our) Ears: How Deezer Strikes the Right Note with Listeners

    Our final SCALEup webinar of the year took a jump into the world of music…
    Write a comment

    Know more to grow more