Done your taxes yet? Smartsteuer is here to help!

Did you know that 90% of all tax regulations in the world come from Germany? No wonder the German government earns more than €500 million each year just because people don’t declare their taxes. That’s insane!

But that’s also why we are super happy to welcome smartsteuer as a new client. The talented guys from smartsteuer help people to do their tax declaration easily, quickly and all online. The goal for our first smartsteuer campaign, which started in Germany this week and will run over the next few months, is to debunk the myth that creating your tax declaration is difficult and takes ages.

Björn Waide, founder and CEO of smartsteuer, explains the story behind the campaign. “We spent a lot of time developing smartsteuer in the past years. With our easy-to-handle online tool, people can get back €1069 on average from the government without stress,” he says.

“The campaign tackles the challenge of clearly pointing this out, as well as raising the brand awareness in general.”

We’re proud to be responsible for the media planning of the smartsteuer campaign and to help spread the word about this brilliant solution that makes so many lives easier. Yesterday, we launched the cross-media campaign that will run on TV as well as several digital channels. You can watch all the TV spots this playlist over on YouTube.

“We are totally convinced of smartsteuer and are happy to help another startup grow,” says Matthias Riedl, DCMN’s co-founder and chief growth officer.

“For this campaign, we will not only consult smartsteuer and take care of the media planning but also analyse market insights. This way we will be able to optimise the campaign based on the brand awareness. To optimize the ROI, we will use our very own TV attribution tool DC Analytics.”

Questions about how cross-media campaigns work at DCMN? Get in touch with us via hello@dcmn.com.

    Liked that?

    Here are some more articles that may interest you.

    How Gen Z is Shaping the Future of Marketing?

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    Food Upcycling in Germany: A Deep Dive into First-hand Consumer Insights

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    A Brandformance Smash Hit: Jimdo’s Award-Winning Marketing Campaign

    Jimdo celebrated fifteen years with an award-winning TV campaign in 2022. Find out everything with…

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    How to do a Competitor Analysis

    If you want to know how your business stacks up against the competition, you need…

    How to Grow Your Brand in Germany: All You Need to Know

    Is it time to grow your brand in Germany? Here’s your guide to taking your…

    How to Build an International Marketing Strategy

    Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…

    Our Brandformance Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    AI Creatives – Everyone’s Talking About It, DCMN Did It!

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    The Best-Known Digital Brands In Germany In 2022

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    DCMN Bolsters U.S. Team with Appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment