Done your taxes yet? Smartsteuer is here to help!

Did you know that 90% of all tax regulations in the world come from Germany? No wonder the German government earns more than €500 million each year just because people don’t declare their taxes. That’s insane!

But that’s also why we are super happy to welcome smartsteuer as a new client. The talented guys from smartsteuer help people to do their tax declaration easily, quickly and all online. The goal for our first smartsteuer campaign, which started in Germany this week and will run over the next few months, is to debunk the myth that creating your tax declaration is difficult and takes ages.

Björn Waide, founder and CEO of smartsteuer, explains the story behind the campaign. “We spent a lot of time developing smartsteuer in the past years. With our easy-to-handle online tool, people can get back €1069 on average from the government without stress,” he says.

“The campaign tackles the challenge of clearly pointing this out, as well as raising the brand awareness in general.”

We’re proud to be responsible for the media planning of the smartsteuer campaign and to help spread the word about this brilliant solution that makes so many lives easier. Yesterday, we launched the cross-media campaign that will run on TV as well as several digital channels. You can watch all the TV spots this playlist over on YouTube.

“We are totally convinced of smartsteuer and are happy to help another startup grow,” says Matthias Riedl, DCMN’s co-founder and chief growth officer.

“For this campaign, we will not only consult smartsteuer and take care of the media planning but also analyse market insights. This way we will be able to optimise the campaign based on the brand awareness. To optimize the ROI, we will use our very own TV attribution tool DC Analytics.”

Questions about how cross-media campaigns work at DCMN? Get in touch with us via

    Liked that?

    Here are some more articles that may interest you.

    Crisis communication: 80% of consumers expect transparency around price increases and inflation

    As consumers continue to tighten their purse strings, we wanted to take a closer look… An Interview with on their Data-driven Marketing Strategy

    We interviewed Aviv Bar Oz, Brand Marketing Professional Lead of, to learn more about…

    How to Unlock a Deeper Level of TV Attribution for your Marketing Campaigns

    How can you choose the best TV attribution tool for your marketing campaigns? The key…

    Our Offline Tracking Masterclass at OMR22

    It’s time to get your tech stack to measure up so your offline marketing can…

    Our Brandformance Masterclass at OMR22

    For every fast-growing startup, growth eventually plateaus, while you also face constant pressure to make…

    The Power of Three: The Top Startups in Benelux

    We took a look at the top startups in the Benelux, a region with a…

    Welcome to the Startup République: Six Brands to Watch in France

    The French startup scene has exploded recently, thanks to highly-skilled talent and booming investment. Here's…

    Time to Look North: Six Startups to Watch in Manchester

    One of Europe's top tech cities, Manchester is a city full of innovation and potential.…

    SCALEup with FREE NOW: How to Use Data to Surge Through Difficult Times

    Our latest webinar took a look into how FREE NOW has used data despite the…

    SCALEup with Swappie: How to Change Consumer Perceptions of Sustainability

    Our latest webinar took a deep dive into the circular economy with Swappie

    SCALEup with Klarna: How To Scale New Markets Globally

    We took a deep dive into Klarna's global market launch strategy over the past few…

    DCMN bolsters U.S. team with appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    Studie zur Inflation und zum Shoppingverhalten: Mehrheit der Deutschen kauft preisbewusster ein

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    DCMN Studie: Impfkampagnen haben wenig Einfluss auf Markenwahrnehmung

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment

    Know more to grow more