International Women’s Day 2019: Seven women kicking it in tech

The DCMN UK team has two current obsessions: Doughnut Time and women kicking it in tech. Some of our favourite people doing seriously cool stuff just happen to be women in tech.

We know the odds can seem kind of stacked against women in the tech industry. Lack of VC funding? Tick. Lack of female founders? Tick. Lack of female CEOs? Tick. Low numbers of girls and young women studying STEM subjects at A’ Level and in uni? Yep, you guessed it. That’s a big fat tick too.

At DCMN we see things differently. You see, when you’re in the business of growing the market leaders of tomorrow, you’re in the business of looking for gems. The little sparkles that turn out to be diamonds amongst the coal.

Successful women in tech are, like those diamonds, pretty special. Not because they’re rare, after all low numbers is a patriarchy problem and not a woman one, but because despite so many obvious and hidden barriers, they’ve not just survived, they’ve positively thrived.

To celebrate International Women’s Day, here are seven women in tech that DCMN UK think are just kicking it.

Jessica Hope, Founder, Wimbart PR

“Jessica Hope, founder and MD of Wimbart, a London-based boutique PR agency with a heavy emphasis on Africa and emerging markets, is the African Startup Queen with clients predominantly based in Nigeria, South Africa, Kenya and Ghana. A regular on the tech in Africa speaking circuit, Jessica regularly attends panels and holds masterclasses on PR for startups in emerging markets. Impressive when you consider the continent of 54 countries is home to what every credible global organisation will tell you are the megacities of the future. Lagos to Dar Es Salaam, Africa’s big cities are bustling and growing at alarming rates and anyone with an eye on the future of tech will already have an eye on Africa. Jessica’s support for African tech firms is unflinching, her work outstanding and her commitment to nurturing, guiding and supporting founders will no doubt have a dramatic impact on the future African tech scene. That’s why she tops my list.” Julian Copes, Client Development Lead

Jessica Hope
Tania Boler, Co-founder, COO, Elvie

“Kudos to Elvie co-founder Tania Boler for finding a solution to a common, yet previously rarely discussed side effect of growing and giving birth to a little human being: the impact on a woman’s core and pelvic floor. Her Elvie trainer has had a positive impact on women’s health and actually made tightening the pelvic floor fun. And the effects? Yeah, there’s the tighter muscles and the smoother postnatal recovery but it’s the stronger orgasms that really got women going “oh my”. Not content with tightening cores, Tania and co-founder Alexander Asseily just released the Elvie Pump: the “world’s first silent wearable breast pump.” For services for women’s health, mothers and working women, Tania Boler is my favourite woman in tech.” Kristina Sacka [Shatskaya], Business Development Lead

Kathryn Parsons MBE, Co-founder, Decoded

“Decoded is one of those rare companies that make so much sense that you don’t quite get why it didn’t exist sooner. Just as coding had a rebrand from nerdy thing done by nerdy people to very cool thing done by very cool people, we wanted to join the cool geeks that were clearly destined to inherit the earth. Then we found out that learning about things called HTML, CSS and JavaScript could take years and all seemed lost. Step forward Decoded. Offering to teach every future Steve and Stephanie Jobs wannabe how to code in a day, the company went from teaching ten people in Shoreditch in 2011 to 2,500 employees from 450 companies in 2013. As the company has grown into a global brand hosting technology masterclasses around the world, Parsons has used her growing platform to campaign for more women to gain tech skills. The tech leader continuously points out the earning potential and the positive impact a diverse tech sector would have for all of us. We salute you, Kathryn!” Tomas Stone, ATL Lead

Samantha Payne, Co-founder, COO, Open Bionics

“You know how you go from wrapping up a degree in Journalism and English Literature in 2013 and then by 2014 you’ve co-founded a company that’s revolutionising healthcare through 3D scanning and 3D printers? Yeah, me neither. Samantha Payne does though. Truly inspirational, the Open Bionics co-founder tops my list and unsurprisingly several others too including MIT Technology Review’s ‘Innovators under 35’ in 2018. Along the way she’s picked up high profile mentors including Pixar’s Ralph Guggenheim and spoken at conferences around the world. The robotics company, known globally for developing the next generation of prosthetics for amputees, has a partnership with Disney to create superhero-themed prosthetics for young amputees and recently secured £4 million-worth of investment.” Samantha Phillips, Client Services Lead, UK

Ophelia Brown, Founder, Blossom Capital

“Okay, I’ll confess: up until Tuesday 26 February Ophelia Brown was not on my radar. Then I noticed in TechCrunch that her company, Blossom Capital, had raised a cool $85M for Series A investing in Europe and it caught my eye. Then I see “co-founded by ex-Index Ventures and LocalGlobe VC Ophelia Brown” and attention well and truly grabbed. Turns out Ms. Brown is insanely impressive. A passionate and successful tech investor and venture capitalist, she’s as passionate about supporting European startups through Blossom as she is about supporting women into senior tech roles. Back in 2016 she launched mentoring programme Ambitious Ladies in Tech (ATL) matching junior women in tech start-ups with senior leaders. The impressive network includes execs from firms including Airbnb and Google. I’m loving Ms. Brown’s work.” Thomas Greiderer, Director International Operations

Gemma Milne, Science and Technology Journalist, Co-founder Science:Disrupt

“She describes herself as “a Scottish creative science nerd obsessed with deep tech, good writing, Irn Bru and pi,” and I describe Gemma Milne as just simply super cool. The innovative media organisation she co-founded, Science: Disrupt, makes science cool in a way that Brian Cox couldn’t even manage. From podcasts on the science of storytelling to events on the Future of Health, the platform is rich in mind-boggling yet accessible content for the science fan to the science curious. If Gemma’s side hustle isn’t enough, her main hustle as a science writer covering everything from deep tech to quantum computing has seen her work appear everywhere from the BBC to Forbes. That kind of sounds like plenty, right? Nope. Somehow Gemma finds time to be an international speaker too and has graced the greatest of stages from Cannes Lions to the holy grail: Tedx. Hands down she tops my list.” Caecilie Spliid, Growth Marketing Lead

And my nomination? Sharmadean Reid MBE, Founder WAH Nails, Beautystack, Co-founder Future Girl Corp

You don’t need stats and facts about the value of the UK nail cosmetics business to know that the little centimetres of alpha-protein at the end of our fingers and toes are big business. High streets up and down the UK are littered with nail bars offering to pamper and pimp up your cuticles for the cost of a magazine or a nice glass of red. Despite the growing army of nail technicians, Sharmadean Reid, the undisputed Queen of Nail Art, is in a world of her own. The Wah Nails founder, who’s patrons have included Serena Williams and Margot Robbie, recently launched Beautystack. Think Instagram meets Treatwell meets seriously cool. Yep, all great but that’s not why this entrepreneur tops my list. Committed to using tech to empower women and raise others, she’s written books, imparted words of wisdom through her Guardian Bossing It series and in 2016 she partnered with fellow tech entrepreneur Tabitha Goldstraub (amongst others) to launch Future Girl Corp, a business boot camp for women entrepreneurs. Madelón Lissidini, Senior Digital Marketing Manager

    Liked that?

    Here are some more articles that may interest you.

    Media Consumption in Focus: Which Channels Dominated the Corona Year?

    Perhaps unsurprisingly, the last year has seen global media consumption go through the roof.

    How to Foster Wellbeing at Work: An Interview with our CPO Nikoletta Tamas

    Wellbeing at work is more important than ever. With traditional separations of work and life…

    Learning is a Responsibility: How DCMN Does Employee Development

    DCMN is, simply put, really big on learning. Pre-corona we had experts come to our…

    Connected TV in Focus: An Adjust and DCMN Collaboration

    Connected TV is taking the advertising world by storm and we’ve put together a tell-all…

    Amazon Arrives in the Netherlands: The Marketer’s Guide

    Amazon finally arrived in the Netherlands last year. Here's what marketers need to know about…

    All Your Podcast Advertising Questions - Answered

    Would like explore podcast ad campaigns but not sure how? Here’s the ultimate podcast advertising…

    6 Hottest Munich Startups of 2021

    Berlin, who? Find out which Munich startups are making the waves in 2021.

    A-Z of Cinema Advertising in France

    Would like explore cinema advertising in France? Our French market expert shares some cool insights,…

    Poutine and Possibilities: What You Need to Know About Entering the Canadian Market

    When expanding your brand to North America, you might be tempted to look past Canada.…

    How Blinkist Used Podcast Marketing for Audible Growth

    Are podcasts the key to your growth? Our latest SCALEup webinar saw us discuss podcast…

    Ahead of the Pack: 5 Lessons From Peloton’s Phenomenal Growth Story

    Find out how Peloton's marketing strategy fuelled their incredible growth - and how they plan…

    Music to (Our) Ears: How Deezer Strikes the Right Note with Listeners

    Our final SCALEup webinar of the year took a jump into the world of music…
    Write a comment

    Know more to grow more