Is programmatic radio the next big thing in marketing?

Next Tuesday, we’re opening the doors of our Berlin HQ to explore a largely untouched topic in the marketing world: programmatic radio.

It’s the first session of our all-new event series called DCMN Open Nights. After months of planning, we’re really excited to see this project come to fruition!

So why are we doing this? We want to explore the issues that are most important for marketers and others working in the digital scene. We want to shine a light on the future of the industry, as well as the current state of affairs. Programmatic – the automation of marketing – is just the tip of the iceberg.

We also want to help you to continue to develop in a professional sense – to continuing growing and learning as the industry itself undergoes a lot of changes. Because we know how important it is to never stop learning, no matter what level you’re at in your career.

On Tuesday, you’ll hear about how radio is adapting and evolving to stay relevant in the digital era. As automation sweeps through the marketing industry, programmatic radio is the next frontier for media buyers and marketers alike. You’ll hear from:

  • Martin Koch and Natalie Moll of Spotcom, who will discuss programmatic audio and provide data-driven strategies for performance-driven digital brands working in this space
  • Jan Poelmann from Adremes about how digital brands can reach their audience with programmatic strategies on VHF
  • DCMN’s own Director of Offline Marketing, Sebastian Göritz, who explains how digital brands can measure the success of radio campaigns

The event is free and includes networking, pizza and drinks. Make sure you sign up over on our DCMN Open Nights Meet-Up page.

Stay tuned (get it?) for more news about upcoming Open Nights and don’t forget to check out our annual growth marketing conference SCALE17.

    Liked that?

    Here are some more articles that may interest you.

    How Gen Z is Shaping the Future of Marketing?

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    Food Upcycling in Germany: A Deep Dive into First-hand Consumer Insights

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    A Brandformance Smash Hit: Jimdo’s Award-Winning Marketing Campaign

    Jimdo celebrated fifteen years with an award-winning TV campaign in 2022. Find out everything with…

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    How to do a Competitor Analysis

    If you want to know how your business stacks up against the competition, you need…

    How to Grow Your Brand in Germany: All You Need to Know

    Is it time to grow your brand in Germany? Here’s your guide to taking your…

    How to Build an International Marketing Strategy

    Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…

    Our Brandformance Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    AI Creatives – Everyone’s Talking About It, DCMN Did It!

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    The Best-Known Digital Brands In Germany In 2022

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    DCMN Bolsters U.S. Team with Appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment