Be a Transformer! How to Adapt and Win the Media Game in a COVID-19 Summer

Welcome to summer 2020! You’ve never seen one quite like it before. Almost all plans cancelled, summer vacation transformed into a staycation, rules about how many we can meet at what distance are loosening but dynamically adapting.

For marketers, COVID-19 has left essential questions hanging in the air: What will this summer mean for media consumption? Will the TV resurgence of the lockdown period continue during summer? Will other ATL media channels like radio and out-of-home see a similar spike in use? With an eye on stricter budgets, is it possible to track these offline channels with performance in mind? But don’t despair! We have just the answers and solutions you need – because that’s what we do here at DCMN.

In thirty entertaining minutes, our OMR Digital Masterclass will show you how brands can adapt to win the media game in a COVID-19 summer. Our very own COO Hillevi Lausten and Eric Vissers, Senior Marketing Expert at DCMN, met between two ferns (i.e. random office plants) – and cozy-healthy 1.5m between each other – at our Berlin office to record their session and share their expertise. You’ll learn what media opportunities are coming up for marketers this very unusual season, explore how brands can best prepare for what lies ahead, and get a glimpse of solutions for tracking & optimising your offline channels. Our two marketing veterans will show how with some data science magic you can measure everything – including ATL! As a bonus, you’ll learn that during lockdown Hillevi has learned how to get the paint off of a boat and that Eric took a deep-dive into salsa making. Enjoy!

If you have questions regarding how brands adapt in COVID-19 – from changing brand & consumer needs during COVID-19 all the way to running & tracking ATL campaigns – feel free to reach out to Eric directly.

    Liked that?

    Here are some more articles that may interest you.

    Introducing DOMINATE THE CITY: Revolutionising Cross-Channel Marketing

    DOMINATE THE CITY is a cutting-edge marketing solution that empowers brands to boost their visibility…

    Understanding the Buying Habits of German Consumers: Meta Quest and Amazon

    21% of German consumers use dating apps. What are the most popular ones and is…

    Unveiling Food Supplement Trends: From Vitamins to Ready-to-Eat Meals

    21% of German consumers use dating apps. What are the most popular ones and is…

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    Introducing DOMINATE THE CITY: Revolutionising Cross-Channel Marketing

    DOMINATE THE CITY is a cutting-edge marketing solution that empowers brands to boost their visibility…

    Understanding the Buying Habits of German Consumers: Meta Quest and Amazon

    21% of German consumers use dating apps. What are the most popular ones and is…

    Unveiling Food Supplement Trends: From Vitamins to Ready-to-Eat Meals

    21% of German consumers use dating apps. What are the most popular ones and is…

    Our Brandformance® Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    The Best-Known Digital Brands In Germany In 2023

    The DCMN Brand Tracker ranked the top digital brands in Germany in 2023, according to…

    AI Creatives – Everyone’s Talking About It, DCMN Did It!

    DCMN combined AI-generated creatives and traditional photography in one of the world's first AI-generated campaigns…

    The Best-Known Digital Brands In Germany In 2022

    DCMN's Brand Tracker ranked the top digital brands in Germany in 2022, according to consumers'…
    Write a comment