Be a Transformer! How to Adapt and Win the Media Game in a COVID-19 Summer

Welcome to summer 2020! You’ve never seen one quite like it before. Almost all plans cancelled, summer vacation transformed into a staycation, rules about how many we can meet at what distance are loosening but dynamically adapting.

For marketers, COVID-19 has left essential questions hanging in the air: What will this summer mean for media consumption? Will the TV resurgence of the lockdown period continue during summer? Will other ATL media channels like radio and out-of-home see a similar spike in use? With an eye on stricter budgets, is it possible to track these offline channels with performance in mind? But don’t despair! We have just the answers and solutions you need – because that’s what we do here at DCMN.

In thirty entertaining minutes, our OMR Digital Masterclass will show you how brands can adapt to win the media game in a COVID-19 summer. Our very own COO Hillevi Lausten and Eric Vissers, Senior Marketing Expert at DCMN, met between two ferns (i.e. random office plants) – and cozy-healthy 1.5m between each other – at our Berlin office to record their session and share their expertise. You’ll learn what media opportunities are coming up for marketers this very unusual season, explore how brands can best prepare for what lies ahead, and get a glimpse of solutions for tracking & optimising your offline channels. Our two marketing veterans will show how with some data science magic you can measure everything – including ATL! As a bonus, you’ll learn that during lockdown Hillevi has learned how to get the paint off of a boat and that Eric took a deep-dive into salsa making. Enjoy!

If you have questions regarding how brands adapt in COVID-19 – from changing brand & consumer needs during COVID-19 all the way to running & tracking ATL campaigns – feel free to reach out to Eric directly.

    Liked that?

    Here are some more articles that may interest you.

    A Brandformance Smash Hit: Jimdo’s Award-Winning Marketing Campaign

    Jimdo celebrated fifteen years with an award-winning TV campaign in 2022. Find out everything with…

    What is Digital Out-of-Home? Benefits and Ways to Plan a Winning Campaign

    Digital out-of-home can be a powerful addition to your marketing mix. Learn about the benefits…

    How to Choose Your Marketing Channels: Definitions and Examples to Grow Your Brand

    To know where to spend your advertising dollars, you need to understand the different marketing…

    Marketing Expansion Template: A Worksheet for Going Global

    Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

    Scale with TV: A Guide to Performance-driven TV Marketing

    Performance TV marketing is a tried and tested way to send your reach to the…

    How to do a Competitor Analysis

    If you want to know how your business stacks up against the competition, you need…

    How to Grow Your Brand in Germany: All You Need to Know

    Is it time to grow your brand in Germany? Here’s your guide to taking your…

    How to Build an International Marketing Strategy

    Building an international marketing strategy might seem tricky, but it doesn't need to be. Read…

    Our Brandformance Masterclass at OMR22

    Our latest webinar took a look into how FREE NOW has used data despite the…

    Our Offline Tracking Masterclass at OMR22

    Learn exactly how you can use marketing measurement products to refine your offline tracking and…

    DCMN Bolsters U.S. Team with Appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    Studie zur Inflation und zum Shoppingverhalten: Mehrheit der Deutschen kauft preisbewusster ein

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    DCMN Studie: Impfkampagnen haben wenig Einfluss auf Markenwahrnehmung

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment