The Radio Star: A How-To Guide for Marketers

The Radio Star: A How-To Guide for Marketers

Any marketer that ignores radio is missing out. One of the oldest channels there is, radio is an affordable, easy-to-setup and regionally-focused alternative to TV. And the days of impossible attribution are long gone. There are now many ways to measure and track the success of your radio campaign. Download our ultimate guide to find out everything about the speakerbox, from the setup of your campaign to scaling it for the next time around.

Get your copy


    What you'll learn

    Strategy

    How to know whether radio is right for your brand.

    Setup

    How to set up your campaign, including timings, channels and target area.

    Creatives

    All you need to know about making the perfect creative.

    Tracking

    How to measure and track a previously untrackable channel.

    Radio marketing is a great option when you’re looking for a new channel to scale with. In fact, it has reach to rival the famously high-reach TV – plus a whole lot of other attributes to boot. We love its regionality, its affordability and the fact you can get a radio advert up in just a few days. And there’s the fact that digital radio is taking this seemingly old-school channel into the next century.  From measurement to creatives, our guide tells you everything you need to know about radio. Enjoy! 

    No other offline media gives you the possibility to book so spontaneously – in some cases you can book radio inventory up to just two days before airing.

    What's inside

    1. An intro to radio
    2. Getting started: what you need to know
    3. Setting up your campaign
    4. Performance creative for radio
    5. Measurement and attribution
    6. Test, learn, scale

      Liked that?

      Here are some more articles that may interest you.

      5 Tips For Growing Your Brand During Challenging Times

      How can companies navigate headwinds and bring their brand out successfully on the other side?

      Crisis communication: 80% of consumers expect transparency around price increases and inflation

      As consumers continue to tighten their purse strings, we wanted to take a closer look…

      Inspiration.com: An Interview with Monday.com on their Data-driven Marketing Strategy

      We interviewed Aviv Bar Oz, Brand Marketing Professional Lead of monday.com, to learn more about…

      Our Offline Tracking Masterclass at OMR22

      It’s time to get your tech stack to measure up so your offline marketing can…

      Our Brandformance Masterclass at OMR22

      For every fast-growing startup, growth eventually plateaus, while you also face constant pressure to make…

      The Power of Three: The Top Startups in Benelux

      We took a look at the top startups in the Benelux, a region with a…

      Welcome to the Startup République: Six Brands to Watch in France

      The French startup scene has exploded recently, thanks to highly-skilled talent and booming investment. Here's…

      Time to Look North: Six Startups to Watch in Manchester

      One of Europe's top tech cities, Manchester is a city full of innovation and potential.…

      SCALEup with FREE NOW: How to Use Data to Surge Through Difficult Times

      Our latest webinar took a look into how FREE NOW has used data despite the…

      SCALEup with Swappie: How to Change Consumer Perceptions of Sustainability

      Our latest webinar took a deep dive into the circular economy with Swappie

      SCALEup with Klarna: How To Scale New Markets Globally

      We took a deep dive into Klarna's global market launch strategy over the past few…

      DCMN bolsters U.S. team with appointment of David Figueroa

      Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

      Studie zur Inflation und zum Shoppingverhalten: Mehrheit der Deutschen kauft preisbewusster ein

      Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

      DCMN Studie: Impfkampagnen haben wenig Einfluss auf Markenwahrnehmung

      Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
      Write a comment

      Know more to grow more