The Radio Star: A How-To Guide for Marketers

The Radio Star: A How-To Guide for Marketers

Any marketer that ignores radio is missing out. One of the oldest channels there is, radio is an affordable, easy-to-setup and regionally-focused alternative to TV. And the days of impossible attribution are long gone. There are now many ways to measure and track the success of your radio campaign. Download our ultimate guide to find out everything about the speakerbox, from the setup of your campaign to scaling it for the next time around.

Get your copy


    What you'll learn

    Strategy

    How to know whether radio is right for your brand.

    Setup

    How to set up your campaign, including timings, channels and target area.

    Creatives

    All you need to know about making the perfect creative.

    Tracking

    How to measure and track a previously untrackable channel.

    Radio marketing is a great option when you’re looking for a new channel to scale with. In fact, it has reach to rival the famously high-reach TV – plus a whole lot of other attributes to boot. We love its regionality, its affordability and the fact you can get a radio advert up in just a few days. And there’s the fact that digital radio is taking this seemingly old-school channel into the next century.  From measurement to creatives, our guide tells you everything you need to know about radio. Enjoy! 

    No other offline media gives you the possibility to book so spontaneously – in some cases you can book radio inventory up to just two days before airing.

    What's inside

    1. An intro to radio
    2. Getting started: what you need to know
    3. Setting up your campaign
    4. Performance creative for radio
    5. Measurement and attribution
    6. Test, learn, scale

      Liked that?

      Here are some more articles that may interest you.

      An Interview with what3words - in More Than 3 Words

      We spoke with our latest client, what3words, to learn more about their German expansion and…

      How Omio Went Viral with a Brand Awareness Boost in Italy

      Travel unicorn Omio went viral in Italy with an OOH campaign and experience a huge…

      Slow No More: How to Advertise During the Summer Slowdown

      Our expert guide for advertisers to navigate through slower months of summer. Which channels to…

      Stages of Growth: A Guide for Digital Brands of All Sizes

      The startup lifecycle can be an unpredictable affair, but it doesn’t have to be if…

      Connected TV: The Ultimate How-To Guide with Adjust

      Even if you are familiar with linear TV advertising, connected TV is a whole new…

      The Growth Guide: Marketing Trends for 2022

      Our annual growth guide is the way for marketers to find out what’s coming up…

      Welcome to the Startup République: Six Brands to Watch in France

      The French startup scene has exploded recently, thanks to highly-skilled talent and booming investment. Here's…

      Time to Look North: Six Startups to Watch in Manchester

      One of Europe's top tech cities, Manchester is a city full of innovation and potential.…

      The Edtech Startups Reshaping India’s Education Scene

      India's edtech scene is booming. Here's the ones to watch

      SCALEup with Klarna: How To Scale New Markets Globally

      We took a deep dive into Klarna's global market launch strategy over the past few…

      DCMN's COO Hillevi Lausten featured on Werbesprechstunde

      Just because you’re B2B doesn’t mean you should ignore brand!

      The B2B Branding Conundrum: How to Get Started

      Just because you’re B2B doesn’t mean you should ignore brand!

      DCMN Studie: Impfkampagnen haben wenig Einfluss auf Markenwahrnehmung

      Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

      DCMN expands Insights capabilities in India

      Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

      DCMN Studie: Wachstumspotenziale im Sportmarketing in Deutschland

      Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
      Write a comment

      Know more to grow more