Baby, You’re a Firework: 5 US Startups to Watch in 2019

Every year on July 4, Americans honor Independence Day, commemorating the Declaration of Independence of the United States in 1776. On this rather iconic national day, Americans celebrate their freedom with fireworks, family barbecues, picnics and parades. 

Independence Day is also a time when many Americans reflect on their history and traditions. One trait that has been ingrained in the American psyche and culture is entrepreneurship. Americans have long worshiped entrepreneurs and been fascinated by the entrepreneurial journey. Rarely has this been more evident than in the current startup ecosystem in the US. In Silicon Valley, Silicon Alley and other hubs throughout the country, startup founders have developed concepts to disrupt everything from how Americans – and people around the world for that matter – shop to how they travel and connect with one another.

To celebrate the DCMN way, we took the occasion to ask our New York team about their predictions of the B2C US startups to watch right now. Here are their picks for companies who are disrupting industries and setting the stage for huge growth.

Aaptiv

Trying to stay fit without the help of a trainer, can be difficult and trying to do it while traveling can seem downright impossible. With audio-based workouts, Aaptiv has become one of the fastest-growing mobile fitness products on the US market. They’ve democratized personal fitness instruction and helped people embrace the routines that work best for them. Whether it be a morning run, a midday yoga session or a bedtime meditation, Aaptiv helps users reach their fitness goals without the hefty cost of a personal trainer.

Care/of

The wellness industry in the US is booming and what better way to stay healthy than with vitamins? Personalization is key and Care/of is the opposite of a one size fits all solution. Personalized vitamin packs are tailored to each individual customer based on diet and lifestyle and in addition to the recommended vitamins, customers are able to select which pills they keep or remove. The fact that the small pill packs are convenient for travel makes it even easier for users to remember to take their supplements.

Allbirds

At a time when sustainability is increasingly becoming a priority for brands across the globe, Allbirds came out of the gate with an environmentally friendly approach at the heart of its business model. The company created an entirely new category of comfortable shoes inspired by natural materials. In addition to its variety of sustainable footwear, the company has also reimagined shoe packaging and uses 90 percent post-consumer recycled cardboard, which serves as a shoebox, shopping bag and mailer. 

LOLA

Born from the question “What’s in our tampons?”, LOLA is dedicated to providing women with an ever-expanding portfolio of trusted products and candid information so they can make deliberate and informed decisions about their reproductive health. Its subscription service allows customers to have tampons and other products delivered directly to their home and the company gives back to women in need by donating period products to charity partners. 

Felix Gray

On a mission to make eyes happier in a digital world, Felix Gray reinvented computer glasses to be both beautiful and effective, while filtering blue light and eliminating glare. At the heart of the brand is a desire to educate consumers and make eyewear that is both affordable and high quality. The brand’s unisex frames work on a wide variety of face shapes and they offer free shipping and returns within 30 days of purchase. This way Felix Gray makes it easier for customers to buy and try without ever having to leave home.

If you feel like we’ve missed a company here that should be mentioned, let us know! If you want to know more about finding the best ways to grow your brand – on Independence Day and any other day of the year – then let’s talk! hello@dcmn.com

    Liked that?

    Here are some more articles that may interest you.

    How this DR SMILE Black Friday Campaign with DCMN Doubled Their Bookings

    Black Friday is undeniably a must-participate retail event, and DR SMILE shows how standing out…

    How Product Madness utilized Brandformance to drive a 93% increase in installs

    The past two years were a golden era for the social casino industry.

    An Interview with what3words - in More Than 3 Words

    We spoke with our latest client, what3words, to learn more about their German expansion and…

    Our Brandformance Masterclass at OMR22

    For every fast-growing startup, growth eventually plateaus, while you also face constant pressure to make…

    Stages of Growth: A Guide for Digital Brands of All Sizes

    The startup lifecycle can be an unpredictable affair, but it doesn’t have to be if…

    Welcome to the Startup République: Six Brands to Watch in France

    The French startup scene has exploded recently, thanks to highly-skilled talent and booming investment. Here's…

    Time to Look North: Six Startups to Watch in Manchester

    One of Europe's top tech cities, Manchester is a city full of innovation and potential.…

    The Edtech Startups Reshaping India’s Education Scene

    India's edtech scene is booming. Here's the ones to watch

    SCALEup with Klarna: How To Scale New Markets Globally

    We took a deep dive into Klarna's global market launch strategy over the past few…

    DCMN's COO Hillevi Lausten featured on Werbesprechstunde

    Just because you’re B2B doesn’t mean you should ignore brand!

    The B2B Branding Conundrum: How to Get Started

    Just because you’re B2B doesn’t mean you should ignore brand!

    DCMN bolsters U.S. team with appointment of David Figueroa

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    Studie zur Inflation und zum Shoppingverhalten: Mehrheit der Deutschen kauft preisbewusster ein

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…

    DCMN Studie: Impfkampagnen haben wenig Einfluss auf Markenwahrnehmung

    Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous…
    Write a comment

    Know more to grow more